Cafe Soul Identitat Visual de Mateus Matos Montenegro

El disseny Cafe Soul Identitat Visual de Mateus Matos Montenegro és un guanyador molt estimat del prestigiós 2022 A' Design Award de Bronze en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

BronzeGràfic· 2022

Cafe Soul Identitat Visual

de Mateus Matos Montenegro

Client: Cafe Tunico

Guanyador del A' Design Award de Bronze en la Categoria de Gràfic

11,750

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Colors

El Disseny

Sobre Cafe Soul Identitat Visual

Cafe Soul és una identitat visual i disseny d'envasos per a una marca de cafè. El cafè està elaborat amb un 100 per cent de grans d'Arabica i s'ofereix a un preu assequible. La identitat utilitza un logotip modular els elements del qual es poden combinar per formar múltiples cares i textures diferents. El llenguatge visual és lleuger i jove, i té com a objectiu arribar a consumidors nous i més joves. L'envàs s'imprimeix mitjançant un procés de quatre colors amb quatre colors Pantone sobre una estructura d'alumini. El número set fa referència als set membres de la família que dirigeixen la granja.

El Reconeixement

Sobre el A' Design Award de Bronze

Cafe Soul Identitat Visual és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Cafe Soul Identitat Visual sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Cafe Soul Identitat Visual satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Dimensions i Embalatge: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Etiquetes: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Tecnologia de Producció: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Repte de Disseny: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Recerca: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Inspiració: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Durada del Projecte: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Flux d'Operació: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Membres de l'Equip: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha