Deng Long Ji Envasos per a vi de Wen Liu, Qiumin Chen and Weijie Kang

El disseny Deng Long Ji Envasos per a vi de Wen Liu, Qiumin Chen and Weijie Kang és un guanyador molt estimat del prestigiós 2021 A' Design Award de Bronze en la Categoria de Competició de Disseny d'Embalatge.

BronzeEmbalatge· 2021

Deng Long Ji Envasos per a vi

de Wen Liu, Qiumin Chen and Weijie Kang

Client: Changyu

Guanyador del A' Design Award de Bronze en la Categoria de Embalatge

19,755

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #119519

Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre Deng Long Ji Envasos per a vi

Deng Long Ji és un disseny d'envasos per a vi, creat per a una marca xinesa de vi. La forma de l'ampolla s'inspira en la llanterna tradicional xinesa, una forma associada a la prosperitat i la celebració. El tap de l'ampolla està decorat amb un patró de gelosia de finestra xinesa. La caixa de regal està feta d'acrílic cuit decorat i l'ampolla és de vidre cuit decorat. La caixa fa 109,02 per 109,02 per 280,5 mil·límetres. El disseny presenta el vi a través d'una estètica xinesa contemporània i té com a objectiu canviar la percepció habitual del vi com a producte purament occidental.

El Reconeixement

Sobre el A' Design Award de Bronze

Deng Long Ji Envasos per a vi és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Deng Long Ji Envasos per a vi sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Deng Long Ji Envasos per a vi satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Lantern, the most representative shape in China, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. While design is an art that travels time and space, expressing meaning with form.Designers want to express the beauty of Chinese culture from the contemporary perspective. By reinventing "Deng long" while boldly adopting new Chinese elements, making it more oriental charm and novel.
Dimensions i Embalatge: Box: Width 109.02mm*Depth 109.02mm*Height 280.5mm
Bottle: Width 87.4mm*Depth 87.4mm*Height 247.1mm
Etiquetes: New oriental aesthetics, Guochao, Denglong, Wine packaging, Wine
Tecnologia de Producció: The box is made of decorating firing acrylic, and the bottle is made of decorating firing glass.
Repte de Disseny: The inherent perception of wine among consumers is an imported,elegant and dignified product. While confusion is the starting point for our understanding of the world, searching is the process by which we change the world. Everyone is looking for their own answers. In fact, the answers are all around us, and we ignore them. To discover the beauty of "oneself" and seek the wine of New Oriental Aesthetics.
Recerca: Chinese aesthetics are strong and profound. Designers finally leveraged the auspicious culture of Chinese lanterns to create a wine with new oriental aesthetics, which broke the inherent perception of consumers and became an existence value that cannot be ignored in the market, also a time and space aesthetic travel.
Inspiració: Zhang Qian's mission to the Western Regions had introduced wine into China, also witnessed the prosperous period of China and integrated into Chinese civilization. People inherently recognize that wine is a symbol of the West, and this recognition gives wine a sense of distance from the East. We reshape wine in the way of Chinese fashion, and create an oriental era of wine with cultural confidence and continuous innovation.
Durada del Projecte: 2019-08~2020~01 Shenzhen, China
Flux d'Operació: From the bottle shape to the gift box, it is leaded by brand culture. The bottle shape evolved from lanterns. It not only deconstructs rationally, but also gives people a beautiful visual enjoyment. The bottle cap embellishes the entire design with exquisite Chinese window flower patterns, which makes the whole design owns more rhythm and specificity. Taking inspiration from the Chinese lantern culture, which means prosperity and celebration, and starting from the unique creativity of the brand, designers create a "classic" wine that walks with the time and space.
Membres de l'Equip: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijun Liu
Designer: Weijie Kang