El disseny Alienergy Electrolyte Water Envasat de begudes de Genki Forest és un guanyador molt estimat del prestigiós 2021 A' Design Award de Bronze en la Categoria de Competició de Disseny d'Embalatge.
BronzeEmbalatge· 2021
Alienergy Electrolyte Water Envasat de begudes
de Genki Forest
Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.
Guanyador del A' Design Award de Bronze en la Categoria de Embalatge
Guanyador de Premi Verificat
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Sobre Alienergy Electrolyte Water Envasat de begudes
Alienergy Electrolyte Water és un disseny d'envàs per a una beguda funcional sense sucre i sense calories. L'ampolla té una forma recta amb vores netes i tallades, cosa que li dona un aspecte modern i esportiu. L'etiqueta està feta d'un material semitransparent que deixa entreveure el líquid clar de l'interior i expressa el caràcter hidratant de la beguda. Amplis espais en blanc i una gamma de colors limitada transmeten un concepte minimalista i pur. El material de l'etiqueta és l'OPS, un substitut reciclable del PVC. La beguda en si no conté colorants alimentaris.
El Reconeixement
Sobre el A' Design Award de Bronze
Alienergy Electrolyte Water Envasat de begudes és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Alienergy Electrolyte Water Envasat de begudes sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Alienergy Electrolyte Water Envasat de begudes satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Darrere del Disseny
Dossier de Premsa
Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.
- Propietats Úniques
- Alienergy is a brand that focuses on functional beverages, aiming to serve the need of the ever growing health-conscious population. Unlike the current designs on the market, the Electrolyte Water is designed upon the minimalist philosophy to demonstrate its product concept of healthy, pure, and reviving. Combined with the sugar free, calorie free formula, and clear water body, the customers can be hydrated and refreshed with zero pressure or health concerns.
- Dimensions i Embalatge
- Width 65mm x Depth 65mm x Height 185mm
- Etiquetes
- Branding, Packaging, bottle, 3D, water
- Tecnologia de Producció
- The label is designed with semi transparent material showcasing the ultra hydrating and near water features of the electrolyte water. And the material we chose is OPS, a sustainable substitute for PVC. It can not only be recycled for further use, but can also be burned for fuel even after printing. The burning process won't emit any toxic gas, therefore no pollution created.
- Repte de Disseny
- The label design is minimalistic with an abundance of negative space, thus the packaging material is crucial to the final product to convey our design philosophy. How to achieve the semi-transparent effect that showcasing the ultra-hydrating and water features of the electrolyte water is our main challenge during the printing process. Our designer worked together with the factory on location to fine tune the oil percentage of the colors, after numerous tries the final product can show the body and movement of our electrolyte water under the packaging in a subtle way.
- Recerca
- In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
- Inspiració
- Since the primary function of the Alienergy Electrolyte Water is to refresh and hydrate, the inspiration of the visual design is water. The straight clean-cut bottle shape, the semi-transparent body print material, and the negative space proportion all serve to compose a modern, sporty, and fresh design.
- Durada del Projecte
- The project started in June,2020 and completed on November 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
- Flux d'Operació
- Most functional beverages on shelves today are colorful because they use food colorings for eye catching effects. Our product however, is proudly clear in color with zero food coloring, building more trust in the health conscious customers, more importantly, gives all consumers a refreshing and fruitful hydration experience with no sugar or calorie pressure.
- Patents
- Label Patent:202030514752.6 , 2020, China.
- Membres de l'Equip
- Creative Direction: Renkun Zhang
Logo type design： Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Rui Yang
Prepress: Rui Yang - Crèdits de les Imatges
- Creator: Gang Wang
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