Aurum Envàs per a Pa d'Or de LLAB Design Ltd

El disseny Aurum Envàs per a Pa d'Or de LLAB Design Ltd és un guanyador molt estimat del prestigiós 2021 A' Design Award d'Or en la Categoria de Competició de Disseny de Luxe.

OrLuxe· 2021

Aurum Envàs per a Pa d'Or

de LLAB Design Ltd

Client: Aurum

Guanyador del A' Design Award d'Or en la Categoria de Luxe

103,406

Guanyador de Premi Verificat

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Colors

El Disseny

Sobre Aurum Envàs per a Pa d'Or

Aurum és una capsa de regal dissenyada per a pa d'or comestible. L'envàs presenta una matèria primera com a producte de venda al detall de gamma alta. L'estructura de la capsa fa referència als envasos de joieria. Una placa metàl·lica daurada anoditzada amb el nom de la marca gravat segella la capsa i funciona com a tancament magnètic. Paper texturitzat, estampació amb làmina d'or i vernís UV selectiu formen la superfície exterior. Una cinta a la capa superior sosté unes pinces fetes a mida, de manera que el pa d'or, molt lleuger, es pot agafar fàcilment. Una làmina translúcida protegeix el pa d'or que hi ha a sota. La capsa mesura 88 per 90 per 65 mil·límetres.

El Reconeixement

Sobre el A' Design Award d'Or

Aurum Envàs per a Pa d'Or és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Aurum Envàs per a Pa d'Or sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Aurum Envàs per a Pa d'Or crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
Dimensions i Embalatge: W88mm x D90mm x H65mm
Etiquetes: luxury, gold, premium, packaging
Tecnologia de Producció: As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
Repte de Disseny: Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
Recerca: We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
Inspiració: With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
Durada del Projecte: Starts in Dec 2019 to Aug 2020
Flux d'Operació: First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
Membres de l'Equip: Creative director : Mike Wong
Project director : Tryde Leung
Designer : Chang Lu William Senjau