PepsiCo Foundation Sistema d'identitat de Dennis Furniss

El disseny PepsiCo Foundation Sistema d'identitat de Dennis Furniss és un guanyador molt estimat del prestigiós 2021 A' Design Award d'Argent en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

ArgentGràfic· 2021

PepsiCo Foundation Sistema d'identitat

de Dennis Furniss

Client: PepsiCo International Mexico

Guanyador del A' Design Award d'Argent en la Categoria de Gràfic

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Colors

El Disseny

Sobre PepsiCo Foundation Sistema d'identitat

PepsiCo Foundation és un sistema d'identitat creat per a una organització sense ànim de lucre que dona suport a comunitats de Mèxic i Amèrica Llatina. El disseny substitueix un llenguatge visual corporatiu per un altre de més humà. Les formes arquetípiques representen els tres pilars principals de la fundació. En un sistema modular, aquestes formes es combinen i es multipliquen per formar patrons i textures. Una tipografia geomètrica, una paleta de colors vibrant, un estil fotogràfic i un estil d'il·lustració completen la identitat. El sistema s'aplica a un llibre de marca digital i a materials per a esdeveniments com samarretes, bosses i gorres.

El Reconeixement

Sobre el A' Design Award d'Argent

PepsiCo Foundation Sistema d'identitat és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que PepsiCo Foundation Sistema d'identitat sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. PepsiCo Foundation Sistema d'identitat és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Dimensions i Embalatge: There are not packaging deliveries
Etiquetes: PepsiCo, Foundation, identity, system, strong, consistency
Tecnologia de Producció: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Repte de Disseny: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Recerca: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Inspiració: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Durada del Projecte: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Flux d'Operació: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Patents: Copyrights: PepsiCo International Mexico
Membres de l'Equip: Innovation Design Center LATAM
Crèdits de les Imatges: All Images: Design Innovation Center LATAM