Imagine Center Identitat Visual de Satie Eljack

El disseny Imagine Center Identitat Visual de Satie Eljack és un guanyador molt estimat del prestigiós 2021 A' Design Award d'Argent en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

ArgentGràfic· 2021

Imagine Center Identitat Visual

de Satie Eljack

Client: Satie

Guanyador del A' Design Award d'Argent en la Categoria de Gràfic

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Colors

El Disseny

Sobre Imagine Center Identitat Visual

L'objectiu era utilitzar formes, colors i tècniques de disseny inspirades en les postures de ioga. Dissenyant elegantment l'interior i el centre, oferint als visitants una experiència tranquil·la per renovar les seves energies. Per tant, el disseny del logotip, els mitjans online, els elements gràfics i el packaging van seguir la proporció daurada per tenir una identitat visual perfecta com s'esperava per ajudar els visitants del centre a tenir una gran experiència de comunicació a través de l'art i el disseny del centre. El dissenyador va encarnar l'experiència de la meditació i el ioga el disseny.

El Reconeixement

Sobre el A' Design Award d'Argent

Imagine Center Identitat Visual és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Imagine Center Identitat Visual sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Imagine Center Identitat Visual és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The design is a visual identity and branding for a yoga and meditation center -"imagine Center"- where visuals and design play a main role to achieve the meditation and yoga center goals, therefore the golden ratio was used to abstract the ancient yoga pose "Sukhasana" reaching a balanced visual look that fits the character of the center. The logo was represented by the body shape and soul.
Dimensions i Embalatge: The product's design used vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The logo could be used separately by the Client to identify themselves by engraving it on different materials.
Etiquetes: Identity, Branding, Theme, Packaging, Logo, Meditation, Wellness, Spa, Yoga, Mental health
Tecnologia de Producció: The shape of the human body in the "Sukhasana" yoga pose was an inspiration to use the golden ration creating a visual representation for the brand's idea, and it was implemented using vectors to reach the highest quality of print. simplicity is the most complicated form of beauty therefore the design took a very simple path yet very detailed and elegant.
Repte de Disseny: Saudi Arabia has a wide range of diversity in cultures as well as varying history of arts in many different regions of this large country. The main challenge in the creative process was to come up with the theme and patterns in that connect and unify these regions in attempt to represent the Saudi Arabian multiple cultures.
Recerca: Meditation science in the kingdom of Saudi Arabia, is one of growing practices in society. Due to the response- to the field of relaxation- professional meditation centers are having more of attention from business investors and a shed of light by the known health care organizations. The design presents meditation using colors inspired from nature such as: Sun, Wood, Stone, sky, and greenery. And the graphic element on the design was inspired from the physical meditation and yoga poses.
Inspiració: The brand profile and design was inspired by a main pose in yoga and meditation practices called "Sukhasana" where the physical shape of the body was used in the sketching of the logo and the soul is being represented with a shape and a color taking the center of the design as the soul is the center of the body. And as a designer and an artist meditation and yoga have been a big part of my creative thinking process, so when it came down to designing a profile for a yoga and meditation center, it gave a strong enough motive to practice my proficient into coming up with the identity.
Durada del Projecte: The project started in October 2020 and was successfully completed in January 2021 in Saudi Arabia, Riyadh.
Flux d'Operació: The visual identity of the brand includes designs for the interior look of the center, packaging, signs, advertisements, and online media.