Treasured Brew of the Cave Envàs d'Ampolla de Baijiu de Tiger Pan

El disseny Treasured Brew of the Cave Envàs d'Ampolla de Baijiu de Tiger Pan és un guanyador molt estimat del prestigiós 2022 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Embalatge.

ArgentEmbalatge· 2022

Treasured Brew of the Cave Envàs d'Ampolla de Baijiu

de Tiger Pan

Client: Jiugui Liquor Co., Ltd

Guanyador del A' Design Award d'Argent en la Categoria de Embalatge

27,057

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #130922

Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre Treasured Brew of the Cave Envàs d'Ampolla de Baijiu

El Preuat Licor de la Cova és un disseny d'envàs per a baijiu xinès. Es manté la forma clàssica d'ampolla de sac, amb una corda enrotllada al coll, mentre que el material canvia de porcellana a vidre. La superfície de vidre afegeix brillantor i textura i diferencia l'ampolla de l'envàs de ceràmica utilitzat per altres marques. A la base hi ha esculpida una muntanya amb un estil de dibuix xinès antic per expressar el concepte d'emmagatzematge en cova, un mètode utilitzat des de fa molt de temps pel poble Miao. L'ampolla es manté neta i transparent, amb el número sis gravat en relleu.

El Reconeixement

Sobre el A' Design Award d'Argent

Treasured Brew of the Cave Envàs d'Ampolla de Baijiu és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Treasured Brew of the Cave Envàs d'Ampolla de Baijiu sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Treasured Brew of the Cave Envàs d'Ampolla de Baijiu és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Dimensions i Embalatge: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Etiquetes: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Tecnologia de Producció: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Repte de Disseny: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Recerca: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Inspiració: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Durada del Projecte: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Flux d'Operació: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Membres de l'Equip: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Crèdits de les Imatges: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu