Gift of Huangyao Envasat de Salsa de Jie Yang

El disseny Gift of Huangyao Envasat de Salsa de Jie Yang és un guanyador molt estimat del prestigiós 2022 A' Design Award de Bronze en la Categoria de Competició de Disseny d'Embalatge.

BronzeEmbalatge· 2022

Gift of Huangyao Envasat de Salsa

de Jie Yang

Client: Decelent

Guanyador del A' Design Award de Bronze en la Categoria de Embalatge

12,137

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Colors

El Disseny

Sobre Gift of Huangyao Envasat de Salsa

Regal de Huangyao és un disseny d'envàs de regal per a una salsa condimentada elaborada a la ciutat antiga de Huangyao, Guangxi, Xina. Tres capes de paper retallat i calat es col·loquen una darrere de l'altra per formar una escena tridimensional. La capa exterior mostra casetes d'entrada, arcs i ponts. La capa intermèdia mostra pavellons i vida local. La capa interior mostra muntanyes i rius. La disposició evoca una llar tradicional xinesa amb pati interior. El tap de l'ampolla adopta la forma d'un camí de pedra blava. S'utilitza paper biodegradable com a material principal.

El Reconeixement

Sobre el A' Design Award de Bronze

Gift of Huangyao Envasat de Salsa és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Gift of Huangyao Envasat de Salsa sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Gift of Huangyao Envasat de Salsa satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.
Dimensions i Embalatge: The outer package is 75 mm thick, 380 mm long and 150 mm wide.
Etiquetes: Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details
Tecnologia de Producció: The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.
Repte de Disseny: 1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage.
2. Finally, the problem is solved by using Staggered printing.
Recerca: This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".
Inspiració: Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".
Durada del Projecte: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.
Flux d'Operació: Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.
Membres de l'Equip: Jie Yang