Una Luna Envasos de Confiteria de Olga Takhtarova

El disseny Una Luna Envasos de Confiteria de Olga Takhtarova és un guanyador molt estimat del prestigiós 2022 A' Design Award de Ferro en la Categoria de Competició de Disseny d'Embalatge.

FerroEmbalatge· 2022

Una Luna Envasos de Confiteria

de Olga Takhtarova

Client: Sot B&d

Guanyador del A' Design Award de Ferro en la Categoria de Embalatge

14,439

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Colors

El Disseny

Sobre Una Luna Envasos de Confiteria

Una Luna és un disseny d'envàs per a una sèrie premium de caramels de fruita recoberts amb xocolata negra italiana. Es van crear dues caixes, anomenades Cherry Garden i Roses and Grapes, en referència a versos de coneguts poemes ucraïnesos. Cada caixa presenta una il·lustració en forma de collage composta a partir d'elements individuals, i la fruita utilitzada en cada sèrie es repeteix al llarg de la composició. Un fons negre i una tipografia minimalista li confereixen un aspecte modern i elegant. Les caixes s'imprimeixen mitjançant tecnologia offset amb vernís mat i estampació en làmina de coure en detalls seleccionats.

El Reconeixement

Sobre el A' Design Award de Ferro

Una Luna Envasos de Confiteria és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Una Luna Envasos de Confiteria sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Una Luna Envasos de Confiteria és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The idea of packaging design arose from the name of the series. Each name of the fruit candy series echoes the widely known lines of prominent Ukrainian poets of the 19th-20th centuries. Cherry Garden - "A cherry orchard near the house..." - a poem by Taras Shevchenko. Ukrainian poet, thinker, public figure of the 19th century. Roses and Grapes. "Roses and grapes are beautiful and useful" - a poem by Maxim Rilski Ukrainian poet, public figure of the 20th century
Dimensions i Embalatge: 1 boxes 370mm x 260mm x 15mm
2 boxes 370mm x 260mm x 15mm
Etiquetes: Chocolate collection. Chocolate, Chocolate packaging, Fruit candies, Ukraine, Collage
Tecnologia de Producció: All packages were printed by offset technology, using matte varnish and embossing of individual elements with copper foil. Two packages were created for these two series. The packaging for chocolates had to be safe for the product and prevent it from spoiling, extend the shelf life and reduce the cost of production. In addition, its environmental friendliness became an integral requirement - the right packaging does not harm the environment.
Repte de Disseny: One of the most important tasks in the development of the design was to create such a package that the consumer, looking at the product, wanted to buy it and at the same time the package should be associated with Ukraine, with its rich poetry, history and nature. Great attention was paid to the details from which the collage was created. In each composition, fruit, which is used to fill a given series of candies, is necessarily repeated. For example, grapes, pears, peaches, etc. Also, important attention was paid to the overall aesthetics of the package to evoke positive emotions in the end customer
Recerca: The designer used an unusual illustration - a collage, where each composition is assembled from individual elements. The composition of the collage repeats the name of each series. Collage illustration plays on the name of each series and conveys the lushness and beauty of Ukrainian nature and at the same time, black background and minimal lettering conveys modernity and elegance.
Inspiració: Una Luna is a premium candy that uses real Italian chocolate and natural ingredients. Roses and Grapes and Cherry Garden is a premium series of fruit candies in the finest Italian dark chocolate. Roses and Grapes - chocolate-covered peach and walnut, chocolate-covered pear and Grape Magic. Cherry Garden - chocolate-covered prunes with walnut, chocolate-covered apricots with walnut, and Cherry Magic.
Durada del Projecte: This project started in May 2021 and finished in 2021 August in Kyiv. Ukraine
Flux d'Operació: The main challenge was to create a suitable illustration that would tell the story of the product and expose it from an unusual angle. It was also necessary to make sure that the consumer could easily find all the necessary information about the product, that it was readable and error-free. And the company logo should be visible at a glance