El disseny The Aodh L'envàs De Whisky Irlandès de Tiago Russo és un guanyador molt estimat del prestigiós 2022 A' Design Award de Bronze en la Categoria de Competició de Disseny d'Edició Limitada i Personalitzat.
BronzeEdició Limitada· 2022
The Aodh L'envàs De Whisky Irlandès
de Tiago Russo
Client: The Craft Irish Whiskey Co.
Guanyador del A' Design Award de Bronze en la Categoria de Edició Limitada
Guanyador de Premi Verificat
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Sobre The Aodh L'envàs De Whisky Irlandès
L'Aodh habita un món de foscor i glamur, on les llums són baixes i les passions s'eleven. A partir d'aquest misticisme, ens parla d'un temps després de la foscor, la seva forma és una hèlix fascinant que embruixa i encanta. El suport de l'Aodh il·lumina l'ampolla per darrere, l'ajust LED d'òpal envia raigs daurats girant a través del whisky abans de ballar sobre la superfície mirall del marc. Aprofitant la interacció del dia i la nit, les superfícies corbes daurades polides reflecteixen la llum, mentre que els detalls texturats i estronats l'absorbeixen, generant una resplendor que situa The Aodh fermament en el punt de mira.
El Reconeixement
Sobre el A' Design Award de Bronze
The Aodh L'envàs De Whisky Irlandès és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que The Aodh L'envàs De Whisky Irlandès sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. The Aodh L'envàs De Whisky Irlandès satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Darrere del Disseny
Dossier de Premsa
Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.
- Propietats Úniques
- A whiskey of near-mythical rarity, The Aodh is an ultra-rare, limited release of just 88 bottles that bring together taste, immersion, technology, and a bottle of futuristic brilliance. A dance of cask, time and skill to craft a whiskey of daring character, presented in a bottle that draws on technological innovation to elevate and astound.
Personal and meaningful, The Aodh's bottle is held in an innovative electronic exo-display unit - the ultimate vessel of desirability and mythology. - Dimensions i Embalatge
- Exo-Display: 230W x 200D x 300H
Bottle and Exo-Display share a similar concept: organic shaping with gold/amethyst detailing. Whilst the bottle received a delicate golden band with incrusted amethyst stones, culminating in a pocketed brass and obsidian closure, the display unit has the main structure with grooved and knurled golden details, where the arms receive the amethyst finished detailing. Mirror and LED in the main frame add further depth and sensorial richness to the entire experience. - Etiquetes
- Whiskey, Whisky, Luxury, Packaging, Display, Bottle, Design, Collection, Product
- Tecnologia de Producció
- Presented in a dizzying spiral of gold, precious stones and glass, but with an innovative technological design that elevates it beyond the everyday, The Aodh is desired by all who look at it. The Exo-skeleton display is based on a winged chassis that locks the bottle in place, opened by a subtle touch sensor on the brass base and self-illuminated by several halo LED profiles and mirrored surfaces, coming together in a fluid graceful series of movements.
- Repte de Disseny
- The grand conceptual challenge within the creation of The Aodh was truly the augmented immersion through an automated display unit, something that has never been done for this range of products or spirits, and in such a delicate jewellery-like scale. All the mechanisms had to be able to operate heavy solid metal clasps with a delicate flow and minimalist sizing, giving The Aodh its luxurious, delicate appeal and feel, elevating the product as an object of desire.
- Recerca
- The R&D stages for The Aodh consisted in a combination of efforts in developing, at the same time, an iconic and appealing vessel that would generate the connection with the mythological premise, and at the same time an ultra-futuristic and innovative display, challenging the boundaries of mere packaging and into creating a display unit capable of a fully immersive interaction and storytelling with minimal contact, making the user a viewer into this unique theatre of taste, colour and luxury.
- Inspiració
- Derived from the Old Irish for fire, Aodh is the legendary god of the underworld and eldest son of Lir, also holding a place in Irish mythology as a captivating seducer. With the whiskey's rarity adding its own mythological character, The Aodh draws on these legends to tell its story.
Just like its namesake, The Aodh demands attention and adulation. Yet this ultra-rare whiskey is destined only ever to be owned by a rare few, with just 88 bottles released of this ultra-rare Irish single malt. - Durada del Projecte
- Designed around July 2021, the Aodh was under technical development for around 6 months in order to perfect the entire touch sensor system and electronic arms movement. Only after it was fully perfected, the 88 units have been under finishing touches and handmade detailing in order to bring the ultimate design to life this Spring 2022, with each unit being handcrafted and finished throughout 2022.
- Flux d'Operació
- The usage of The Aodh as a statement product is based on a fully immersive and performative experience. A touch sensor is the only direct interaction from the user, as it will then turn the LED rings on, and gradually open the clasps electronically, unleashing the exquisite luxurious vessel held inside.
The obsidian closure also contains a hidden compartment inside, where the user can store a small gift/piece of jewellery, giving a more personal and intimate touch to the entire experience. - Membres de l'Equip
- Tiago Russo
Katia Martins
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