Wan Shan Jiu 5696 Envàs per a Baijiu de Zhang Yanhui

El disseny Wan Shan Jiu 5696 Envàs per a Baijiu de Zhang Yanhui és un guanyador molt estimat del prestigiós 2023 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Embalatge.

ArgentEmbalatge· 2023

Wan Shan Jiu 5696 Envàs per a Baijiu

de Zhang Yanhui

Client: Wuhan Pufine Creative Technology Co., Ltd.

Guanyador del A' Design Award d'Argent en la Categoria de Embalatge

25,798

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El Disseny

Sobre Wan Shan Jiu 5696 Envàs per a Baijiu

Wan Shan Jiu 5696 és un disseny d'envàs per a un Baijiu xinès d'alta gamma destinat al mercat internacional. L'ampolla té una forma triangular sòlida i estable. La forma triangular uneix elements decoratius de l'arquitectura clàssica occidental amb la idea oriental que el tres engendra totes les coses del món. Relleus tridimensionals de monuments famosos del món envolten l'ampolla i suggereixen un viatge al voltant del món. Una insígnia metàl·lica gravada marca la qualitat del producte. Tant la caixa de regal com l'ampolla es poden conservar i exposar.

El Reconeixement

Sobre el A' Design Award d'Argent

Wan Shan Jiu 5696 Envàs per a Baijiu és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Wan Shan Jiu 5696 Envàs per a Baijiu sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Wan Shan Jiu 5696 Envàs per a Baijiu és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
Dimensions i Embalatge: Gift Box Size:325*155*115mm
Bottle Size:248*82mm
Etiquetes: Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
Tecnologia de Producció: The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
Repte de Disseny: As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
Recerca: It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
Inspiració: There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
Durada del Projecte: The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
Flux d'Operació: It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
Membres de l'Equip: Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang
Crèdits de les Imatges: Xiang Shasha
Wang shijie