El disseny Cidih Identitat de Marca de Peng Wang és un guanyador molt estimat del prestigiós 2023 A' Design Award de Ferro en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

FerroGràfic· 2023

Cidih Identitat de Marca

de Peng Wang

Guanyador del A' Design Award de Ferro en la Categoria de Gràfic

9,134

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #142225

Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre Cidih Identitat de Marca

Cidih és una identitat de marca dissenyada per a una base educativa i de recerca científica a Milà, Itàlia, construïda conjuntament per la Universitat de Tsinghua i el Politecnico di Milano. Les lletres C i D formen entre elles formes positives i negatives, simbolitzant la unitat de teoria i pràctica així com la inclusivitat d'una plataforma internacional. El semicercle al centre suggereix un sol naixent. La lletra H representa "hub" (nucli), i la seva forma negativa conté la silueta del nom. La identitat s'aplica a materials impresos, senyalització digital, llocs web, pantalles, làmines tallades i metacrilat.

El Reconeixement

Sobre el A' Design Award de Ferro

Cidih Identitat de Marca és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Cidih Identitat de Marca sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Cidih Identitat de Marca és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
Dimensions i Embalatge: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
Etiquetes: Brand Identity, Logo, VI
Tecnologia de Producció: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
Repte de Disseny: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
Recerca: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
Inspiració: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
Durada del Projecte: The project was started in November, 2020 and put into operation in May, 2021.
Flux d'Operació: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
Membres de l'Equip: Peng Wang