El disseny Mohanii Identitat de Marca de Wei Sun és un guanyador molt estimat del prestigiós 2023 A' Design Award d'Argent en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

ArgentGràfic· 2023

Mohanii Identitat de Marca

de Wei Sun

Client: DOTONE Brand Design

Guanyador del A' Design Award d'Argent en la Categoria de Gràfic

44,332

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Colors

El Disseny

Sobre Mohanii Identitat de Marca

Mohanii és una identitat de marca creada per a una firma de moda arrelada en la cultura oriental. El logotip es basa en lletres llatines, que confereixen a la marca un to senzill i internacional. La lletra M és el símbol central i fa referència a la tinta, vinculant la marca amb la cal·ligrafia xinesa. Les formes amb serifa i les línies de contorn es combinen i es reinterpreten. Les lletres M i H s'emfatitzen, mentre que les altres lletres es redueixen, de manera que es formen capes visuals. El símbol es pot repetir, descompondre i recompondre, i es pot aplicar a qualsevol mitjà.

El Reconeixement

Sobre el A' Design Award d'Argent

Mohanii Identitat de Marca és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Mohanii Identitat de Marca sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Mohanii Identitat de Marca és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Dimensions i Embalatge: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Etiquetes: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Tecnologia de Producció: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Repte de Disseny: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Recerca: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Inspiració: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Durada del Projecte: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Flux d'Operació: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Patents: All copyrights DOTONE Brand Design,2020
Crèdits de les Imatges: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020