Italian Capital of Culture El Logotip I La Campanya De Llançament de Akomi

El disseny Italian Capital of Culture El Logotip I La Campanya De Llançament de Akomi és un guanyador molt estimat del prestigiós 2023 A' Design Award d'Argent en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

ArgentGràfic· 2023

Italian Capital of Culture El Logotip I La Campanya De Llançament

de Akomi

Client: Municipalities of Brescia and Bergamo

Guanyador del A' Design Award d'Argent en la Categoria de Gràfic

31,927

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Colors

El Disseny

Sobre Italian Capital of Culture El Logotip I La Campanya De Llançament

Un logotip compartit per dues ciutats diferents (Bèrgam i Brescia, unides com a Capital de la Cultura Italiana l'any 2023) inspirada en la cultura pop i dissenyada per evolucionar al llarg del temps. Tota la geometria es basa en la flexió d'elements lineals de gruix constant, inspirats en les varetes de construcció per les quals les dues ciutats són molt conegudes, amb l'objectiu de capgirar un estereotip de ciutats industrials i celebrar la seva resiliència durant el primer augment de la covid-19. L'element vermell icònic no només és un 3 i una B al mateix temps, sinó que també pot adquirir diferents significats i formes en diferents contextos.

El Reconeixement

Sobre el A' Design Award d'Argent

Italian Capital of Culture El Logotip I La Campanya De Llançament és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Italian Capital of Culture El Logotip I La Campanya De Llançament sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Italian Capital of Culture El Logotip I La Campanya De Llançament és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Dimensions i Embalatge: Minimum height of the logo: 10 mm
Etiquetes: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Tecnologia de Producció: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Repte de Disseny: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Recerca: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Inspiració: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Durada del Projecte: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Flux d'Operació: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.