New Year's Red Envelopes Embalatge de Sobre Vermell de CCB Fintech Co., Ltd.

El disseny New Year's Red Envelopes Embalatge de Sobre Vermell de CCB Fintech Co., Ltd. és un guanyador molt estimat del prestigiós 2023 A' Design Award de Ferro en la Categoria de Competició de Disseny d'Embalatge.

FerroEmbalatge· 2023

New Year's Red Envelopes Embalatge de Sobre Vermell

de CCB Fintech Co., Ltd.

Client: China Construction Bank Corporation

Guanyador del A' Design Award de Ferro en la Categoria de Embalatge

12,515

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #144972

Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre New Year's Red Envelopes Embalatge de Sobre Vermell

Els Sobres Vermells de Cap d'Any són un conjunt de tres dissenys de sobres vermells creats per al Cap d'Any Xinès. El sobre vermell és un regal tradicional xinès utilitzat per celebrar la nit de Cap d'Any, i el terme Li Shi porta el significat de coses auspicioses i bona fortuna. Cada disseny es basa en una salutació tradicional: el peix pròsper, la mandarina auspiciosa i la carbassa de la fortuna. Els gràfics extreuen la forma de les antigues monedes xineses i combinen aquesta forma amb cada símbol mitjançant punts, línies i superfícies senzilles. Cada sobre mesura 180 per 90 mil·límetres.

El Reconeixement

Sobre el A' Design Award de Ferro

New Year's Red Envelopes Embalatge de Sobre Vermell és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que New Year's Red Envelopes Embalatge de Sobre Vermell sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. New Year's Red Envelopes Embalatge de Sobre Vermell és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The New Year's theme "Lishifeng" is a set of three.
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine).
Dimensions i Embalatge: Specifications: electronic image format
Size: 180 * 90mm
Etiquetes: Red envelopes, New Year's, Chinese, auspicious, luck
Tecnologia de Producció: 1. Background check and research
2. Identify creative concepts and think about creative points
3. Compose and sketch
4. Complete the creation through computer design software
Repte de Disseny: 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time.
2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year.
3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune.
The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme.
Recerca: It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
Inspiració: The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
Durada del Projecte: The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
Membres de l'Equip: Chen Lei,Shusheng Liu