El disseny Pinna Olive Oils Etiquetes de Giovanni Murgia és un guanyador molt estimat del prestigiós 2023 A' Design Award de Bronze en la Categoria de Competició de Disseny d'Embalatge.
BronzeEmbalatge· 2023
Pinna Olive Oils Etiquetes
Client: Fratelli Pinna
Guanyador del A' Design Award de Bronze en la Categoria de Embalatge
Guanyador de Premi Verificat
Verificar l'Estat del Premi per al #150744El Disseny
Sobre Pinna Olive Oils Etiquetes
El disseny d'aquestes ampolles d'olis d'oliva té un aspecte mínim i net, caracteritzant-se només per l'alt contrast entre el blanc de l'ampolla i els colors seleccionats dels elements de l'etiqueta. El projecte pretén crear un disseny contemporani, mínim i atractiu per transmetre la visió de Fratelli Pinna, un equilibri entre els valors de la innovació amb la importància d'arrelament a la terra. Aquesta combinació inseparable es transmet a través de la metàfora visual inspirada en l'obra del dissenyador i artista sard Eugenio Tavolara.
El Reconeixement
Sobre el A' Design Award de Bronze
Pinna Olive Oils Etiquetes és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Pinna Olive Oils Etiquetes sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Pinna Olive Oils Etiquetes satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Darrere del Disseny
Dossier de Premsa
Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.
- Propietats Úniques
- The design has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label.
- Dimensions i Embalatge
- Label: 88,65 mm x 56,40 mm x 176,00 mm
The label belongs to the "sleeve" type, therefore its surface completely covers that of the "Moresca" type bottle, specific for bottling products such as oil and vinegar.
Moresca type bottle: 88,65 mm x 56,40 mm x 176,00 mm
It has a square shape and a glass-green color. - Etiquetes
- oil, label, Sardinia, Italy, Tavolara, craftsmanship, territory
- Tecnologia de Producció
- The bottle and label are a whole. This effect is due to the choice of the sleeve technology, which offers a wide design flexibility and high-quality prints that brings bright colors and sharp details.
- Repte de Disseny
- The most challenging aspect of the work was rejuvenating the image of Fratelli Pinna without betraying the company's core values, such as attachment to the family and the land. The challenge involved bringing the history of this agricultural company into new products by dressing it in a contemporary dress, suitable for the new visual codes of the market. The project had to combine the values of contemporaneity and minimalism with those of a concrete and strongly identity-driven design.
- Recerca
- The research of the works of the Sardinian designer Eugenio Tavolara was developed, particularly his approach to craftsmanship in relation to Sardinia identity. Several case studies from Tavolara's work were examined for their relevance to the values of the Fratelli Pinna brand. Illustrations were created depicting bucolic scenes of olive harvesting. The scenes, captured on the labels, are imagined as part of a single landscape, represented by a continuous line that extends from one label to the next. The bottles convey continuity and collectibility as a single set within the scene.
- Inspiració
- Family, territory, innovation. These virtues characterize the Fratelli Pinna brand, based in the village of Ittiri. The design communicates those values by taking as inspiration the work of the Sardinian designer Eugenio Tavolara. His philosophy and production has been considered revolutionary in Sardinia, as he introduced significant innovations in Sardinian handicrafts, creating an unique and distinctive style that influenced many other subsequent artists and artisans.
- Durada del Projecte
- The project started in Sassari in October 2022 and finished in Sassari in February 2023.
- Flux d'Operació
- The project aims to create a contemporary, minimal and appealing design to transmit the Fratelli Pinna's vision, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer Eugenio Tavolara.
- Membres de l'Equip
- Art direction: Giovanni Murgia
Graphic Design: Viola Orgiano
3D: Max Turrini - Crèdits de les Imatges
- Image #1: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #2: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #3: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #4: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #5: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Video credits: 3D Artist Max Turrini - 2023
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