Remaking Art Identitat de Marca de Meng Shenhui

El disseny Remaking Art Identitat de Marca de Meng Shenhui és un guanyador molt estimat del prestigiós 2024 A' Design Award d'Argent en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

ArgentGràfic· 2024

Remaking Art Identitat de Marca

de Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., Ltd

Guanyador del A' Design Award d'Argent en la Categoria de Gràfic

147,007

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Colors

El Disseny

Sobre Remaking Art Identitat de Marca

Remaking Art és una identitat de marca creada per a una empresa de comunicació cultural. El logotip uneix les lletres inicials R i A en una marca simètrica, connectades per línies que suggereixen un reflex a l'aigua. Una línia horitzontal recorda una balança i es manté del logotip anterior per expressar equitat i integritat. El sistema visual utilitza línies per dividir els materials impresos, l'embalatge i els expositors interiors, de manera que es conserva el mateix aspecte en diferents mides i materials. El disseny transmet simetria, integració i renovació.

El Reconeixement

Sobre el A' Design Award d'Argent

Remaking Art Identitat de Marca és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Remaking Art Identitat de Marca sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Remaking Art Identitat de Marca és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Dimensions i Embalatge: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Etiquetes: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Tecnologia de Producció: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Repte de Disseny: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Recerca: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Inspiració: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Durada del Projecte: The project started in January 2022 and was completed in Shenzhen in May 2022
Flux d'Operació: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Crèdits de les Imatges: Copyright：CM Design