The Drum of Heaven and Earth Envasos de Licor de Hai Zhu

El disseny The Drum of Heaven and Earth Envasos de Licor de Hai Zhu és un guanyador molt estimat del prestigiós 2024 A' Design Award de Ferro en la Categoria de Competició de Disseny d'Embalatge.

FerroEmbalatge· 2024

The Drum of Heaven and Earth Envasos de Licor

de Hai Zhu

Client: Shanxi Fenyangwang Wine Industry Co., Ltd.

Guanyador del A' Design Award de Ferro en la Categoria de Embalatge

12,557

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El Disseny

Sobre The Drum of Heaven and Earth Envasos de Licor

El Tambor del Cel i la Terra és un disseny d'envàs en forma de gerra per a un Baijiu xinès de 25 kg. La forma recorda un antic tambor de guerra, inspirat en els tambors del general Guo Ziyi de la dinastia Tang. Dracs i Pixius en relleu, bèsties auspicioses de la tradició xinesa, s'uneixen a la cal·ligrafia en un relleu tridimensional que es pot percebre al tacte. El daurat i el gofrat aporten a la superfície una textura rica. Les baquetes situades a banda i banda es poden fer servir com a recipients, de manera que el licor es pot compartir. L'envàs mesura 565 per 209 per 742 mm.

El Reconeixement

Sobre el A' Design Award de Ferro

The Drum of Heaven and Earth Envasos de Licor és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que The Drum of Heaven and Earth Envasos de Licor sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. The Drum of Heaven and Earth Envasos de Licor és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
Dimensions i Embalatge: product dimensions, 565 mm x 209 mm x 742 mm
Etiquetes: Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
Tecnologia de Producció: Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
Repte de Disseny: The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
Recerca: The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
Inspiració: Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
Durada del Projecte: This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
Flux d'Operació: The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
Membres de l'Equip: Hai Zhu