El disseny Aquetha Envàs de sake de Tacto Inc. és un guanyador molt estimat del prestigiós 2024 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Embalatge.

ArgentEmbalatge· 2024

Aquetha Envàs de sake

de Tacto Inc.

Client: Tacto Inc

Guanyador del A' Design Award d'Argent en la Categoria de Embalatge

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El Disseny

Sobre Aquetha Envàs de sake

Aquetha és un disseny d'envàs i de marca per a sake japonès envellit. L'ampolla està feta a mà per un artista del vidre i modelada per la força de la gravetat, cosa que li confereix una rodonesa natural que suggereix el pas del temps. La forma arrodonida també afavoreix un envelliment suau després de l'embotellament. Les etiquetes transparents es produeixen amb impressió tipogràfica en sec per reflectir el caràcter clar de l'envelliment a temperatura de gel. La senzilla caixa exterior presenta una osca entre la tapa i el cos per expressar la línia temporal de l'envelliment. El disseny presenta el sake envellit com una obra d'art més que no pas com un producte ordinari.

El Reconeixement

Sobre el A' Design Award d'Argent

Aquetha Envàs de sake és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Aquetha Envàs de sake sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Aquetha Envàs de sake és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
Dimensions i Embalatge: Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm
Etiquetes: Packaging, Product Design, Website
Tecnologia de Producció: Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.

The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.

A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image.
Repte de Disseny: Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
Inspiració: Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
Durada del Projecte: 2months, Tokyo, Japan
Flux d'Operació: This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
Membres de l'Equip: Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto
Crèdits de les Imatges: Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima