Chilled Milk Carton Cartró de Kazuo Fukushima and Haruka Takeuchi

El disseny Chilled Milk Carton Cartró de Kazuo Fukushima and Haruka Takeuchi és un guanyador molt estimat del prestigiós 2024 A' Design Award de Bronze en la Categoria de Competició de Disseny d'Embalatge.

BronzeEmbalatge· 2024

Chilled Milk Carton Cartró

de Kazuo Fukushima and Haruka Takeuchi

Client: Meiji China Investment Co.,Ltd.

Guanyador del A' Design Award de Bronze en la Categoria de Embalatge

16,969

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #159694

Visitar el Lloc Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre Chilled Milk Carton Cartró

Per competir en el mercat de llet d'alta gamma de la Xina, una tecnologia única crea una llet premium dirigida a dones de 30 a 50 anys, que barreja llet crua 100% amb una tecnologia de concentració que preserva els nutrients per obtenir un sabor ric. El projecte redefineix l'envasament de llet, combinant innovació i qualitat japonesa amb un gust luxós. El color porpra de l'envàs simbolitza la noblesa, realçat pel blanc i l'or per transmetre elegància i qualitat, fent que el disseny sigui distintament memorable.

El Reconeixement

Sobre el A' Design Award de Bronze

Chilled Milk Carton Cartró és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Chilled Milk Carton Cartró sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Chilled Milk Carton Cartró satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Dimensions i Embalatge: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Etiquetes: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Tecnologia de Producció: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Repte de Disseny: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Recerca: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inspiració: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Durada del Projecte: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Flux d'Operació: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patents: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Membres de l'Equip: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Crèdits de les Imatges: Photographer: Zhu Jie