Catvas Rascador per a Gats de Livelyhood Ltd.

El disseny Catvas Rascador per a Gats de Livelyhood Ltd. és un guanyador molt estimat del prestigiós 2024 A' Design Award de Ferro en la Categoria de Competició de Disseny de Productes per a Animals, Joguines i Subministraments per a Mascotes.

FerroCura de Mascotes· 2024

Catvas Rascador per a Gats

de Livelyhood Ltd.

Client: Livelyhood

Guanyador del A' Design Award de Ferro en la Categoria de Cura de Mascotes

33,791

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #159966

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Colors

El Disseny

Sobre Catvas Rascador per a Gats

Catvas és un nou producte per a animals de companyia que transforma el rascat d'una conducta destructiva en un procés creatiu. Ofereix tant a les persones com als gats l'oportunitat de co-crear junts els seus espais de convivència. El teixit de doble capa dissenyat presentarà gradualment un efecte únic similar a una pintura durant el comportament de rascat dels gats. Els panells de teixit de rascat reemplaçats ja no es descarten simplement com a residus, sinó que actuen com un memorial per registrar i preservar les traces de vida del gat d'una manera més artística.

El Reconeixement

Sobre el A' Design Award de Ferro

Catvas Rascador per a Gats és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Catvas Rascador per a Gats sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Catvas Rascador per a Gats és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Dimensions i Embalatge: 300 mm x 430 mm x 370 mm
Etiquetes: Cat Painting, Pet Product, Co-creation Across Species
Tecnologia de Producció: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Recerca: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspiració: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Durada del Projecte: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Flux d'Operació: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Membres de l'Equip: Mingye Wang
Xuyang Zhang
Xiaofang Li