El disseny Italian Pasta Brand Envasat de Pasta de Olha Takhtarova és un guanyador molt estimat del prestigiós 2024 A' Design Award de Bronze en la Categoria de Competició de Disseny d'Embalatge.

BronzeEmbalatge· 2024

Italian Pasta Brand Envasat de Pasta

de Olha Takhtarova

Client: SOTB and D

Guanyador del A' Design Award de Bronze en la Categoria de Embalatge

25,650

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #160328

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Colors

El Disseny

Sobre Italian Pasta Brand Envasat de Pasta

Italian Pasta Brand és un disseny d'envasos i identitat visual per a una gamma de productes de pasta i salses. Un color base blau fosc uneix tota la gamma, mentre que tons vius de taronja, corall, porpra, verd i blau diferencien cada forma de pasta a la prestatgeria. Un accent daurat Pantone i un logotip gravat que mostra un xef fan referència als mètodes tradicionals d'elaboració de pasta. Les instruccions de cocció i la informació nutricional es imprimeixen a cada envàs, i la tipografia clara facilita una lectura ràpida. S'utilitzen materials reciclables per a l'envasat.

El Reconeixement

Sobre el A' Design Award de Bronze

Italian Pasta Brand Envasat de Pasta és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Italian Pasta Brand Envasat de Pasta sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Italian Pasta Brand Envasat de Pasta satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The project aimed to create a unique brand that would appeal to the main target audience and attract a new, younger audience. The task was to incorporate the image of traditional pasta-making methods and modern challenges and innovations into the visual identity and packaging design. This design should stand out in the competitive market of pasta products not just because of its aesthetics, but also because it embodies the brand's core values and attractiveness.
Dimensions i Embalatge: Penne, Conchiglie, Farfallei, Cavatappi, Felinni, Fusilli, Macceroni- packing size 340 x 270 mm
Linguine, Spaghetti, Bucatini - packing size 300 x 120 mm
Marinara Sauce, Tomato Basil - sticker 30 x 70 mm
Etiquetes: packaging, pasta, Italy, food packaging
Tecnologia de Producció: The packaging for Italian pasta emphasizes its high quality and premium nature through attractive design and top-tier materials. It includes essential information like cooking instructions and nutritional details while employing vibrant colors and quality printing. Gold Pantone color adds a luxurious touch, enhancing perceived value. Moreover, the packaging is eco-friendly, using recyclable materials.
Repte de Disseny: Creating impressive packaging for each variant of pasta required collaborative work on an attractive and practical design. It was expected that this approach would grab customers' attention and make it easy to identify the contents of each package. The main goal was to blend beauty and utility, creating packaging that is both visually appealing and informative. Font selection was also considered to facilitate quick understanding of the key features of the packaging and provided information. This carefully thought-out approach not only enhances visual appeal but also ensures quick and informative understanding of the contents.
Recerca: The work on the new brand of pasta products began with Market and competitor analysis, identifying trends and consumer needs. The target audience was defined, along with their preferences and behavioral characteristics. Next, the stage of creating a unique brand image and aesthetically appealing and informative packaging design that corresponds to the brand and attracts consumers' attention follows.
Inspiració: The visual identity of Chefz Food is characterized by vibrant colors and clear zoning. The color palette includes a deep blue color that unifies all elements in the packaging design into a cohesive whole. Bold and bright shades of orange, coral, purple, green, and blue effectively distinguish the product on the shelf, help differentiate individual items in the product line, and stand out favorably against competitors.
Durada del Projecte: Dubai, UAE the project began in September 2022 and ended in March 2023
Flux d'Operació: Packaging should be convenient and attractive to the target audience. This requires analyzing the audience, market and competitors. The values and style of Chefz Food are reflected in the unique logo with the image of the chef. This character represents the brand and communicates with consumers, creating connections. "Engraved" logo emphasizes tradition and quality, setting the product apart. The packaging is visually appealing, informative and provides easy recognition of the contents.