Kakao AI Campus Disseny d'Identitat de Marca de LMNT Company

El disseny Kakao AI Campus Disseny d'Identitat de Marca de LMNT Company és un guanyador molt estimat del prestigiós 2025 A' Design Award d'Or en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

OrGràfic· 2025

Kakao AI Campus Disseny d'Identitat de Marca

de LMNT Company

Client: LMNT Company

Guanyador del A' Design Award d'Or en la Categoria de Gràfic

238,116

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El Disseny

Sobre Kakao AI Campus Disseny d'Identitat de Marca

Kakao AI Campus és un disseny d'identitat de marca creat per a un espai d'aprenentatge dedicat a la intel·ligència artificial. El campus està obert al personal de l'empresa, comunitats locals, grups cívics i persones amb accés digital limitat, i dona suport a la formació de talent en IA. El sistema de marca inclou més de 50 icones, visuals clau, il·lustracions, senyalització i gràfics en moviment amb efecte de transformació (morphing), construïts al voltant del tema del potencial il·limitat de les persones. Un enfocament de disseny per a tothom millora la visibilitat i guia el moviment dins i fora de l'espai.

El Reconeixement

Sobre el A' Design Award d'Or

Kakao AI Campus Disseny d'Identitat de Marca és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Kakao AI Campus Disseny d'Identitat de Marca sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Kakao AI Campus Disseny d'Identitat de Marca crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding.
Dimensions i Embalatge: We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines.
Etiquetes: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
Tecnologia de Producció: Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Repte de Disseny: As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively.
Recerca: Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry.
Inspiració: Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach.
Durada del Projecte: Seoul, Republic of Korea
Flux d'Operació: A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization.
Membres de l'Equip: Creative Director: Choe Jangsoon
BX Director: Noh Jihoon
BX Director: Han Hyungmin
BX Designer / BX Strategy & BX Design: Hwang Euiseong
BX Designer / BX Strategy & BX Design: Na Hyunjoo
BX Strategist / Verbal Design: Kim Joeun
BX Strategist / Verbal Design: Ghimb Yerim
BX Designer / BX Design: Choi Sangcheol
BX Designer / BX Design: Kim Sehyeon
BX Designer / BX Design: Hong Sungmin
Crèdits de les Imatges: Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved.