Powerbuilding Identitat de Marca de Anton Bukoros

El disseny Powerbuilding Identitat de Marca de Anton Bukoros és un guanyador molt estimat del prestigiós 2025 A' Design Award de Bronze en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

BronzeGràfic· 2025

Powerbuilding Identitat de Marca

de Anton Bukoros

Guanyador del A' Design Award de Bronze en la Categoria de Gràfic

12,677

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #170914

Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre Powerbuilding Identitat de Marca

PowerBuilding és un projecte de fitness de Nova York que combina ciència i entrenament. El sistema visual es basa en elements gràfics: els cercles representen la nutrició, els zigzags simbolitzen la salut, i les línies rectes representen la força. El disseny fusiona dues tipografies: una font monoespaïada tecnològica i una grotesca negreta, que representen el poder. La paleta de colors es basa en un degradat de vermell a blau, que ajuda la marca a destacar-se de les solucions habituals de la indústria del fitness dels Estats Units. El resultat és una identitat visual cohesionada, escalable en mitjans digitals i impresos.

El Reconeixement

Sobre el A' Design Award de Bronze

Powerbuilding Identitat de Marca és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Powerbuilding Identitat de Marca sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Powerbuilding Identitat de Marca satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations.

As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training. Two contrasting typefaces were combined — a bold, extended grotesque to convey power and stability, and a monospaced, tech-inspired font to highlight the scientific approach. The client insisted on using red and blue colors; however, these were already widely used across the U.S. fitness market. The proposed solution was to apply a gradient — a graphic technique that distinguishes PowerBuilding from its competitors. The outcome is a cohesive digital and brand identity.
Etiquetes: Identity, Logo, Sport, Brand Identity
Tecnologia de Producció: Digital printing
Repte de Disseny: A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.
Recerca: During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.
Inspiració: PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.
Durada del Projecte: This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.
Flux d'Operació: My project is a brand identity. It provides direct value both to the business owner and the company’s clients.
For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors.
For users, the brand identity ensures clear and high-quality delivery of relevant and important information.
Membres de l'Equip: Anton Bukoros
Crèdits de les Imatges: Image #1: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ]
Image #2, It is free to use mock up (photorealistic graphic design)
Image #3, It is free to use mock up (photorealistic graphic design)
Image #4: Photographer Anton Bukoros
Image #5: Photographer Anton Bukoros