Seaside Home For Music Fans Campanya de Màrqueting Experiencial de Taobao Design

El disseny Seaside Home For Music Fans Campanya de Màrqueting Experiencial de Taobao Design és un guanyador molt estimat del prestigiós 2025 A' Design Award d'Or en la Categoria de Competició de Disseny de Publicitat, Màrqueting i Comunicació.

OrPublicitat· 2025

Seaside Home For Music Fans Campanya de Màrqueting Experiencial

de Taobao Design

Client: Taobao Design

Guanyador del A' Design Award d'Or en la Categoria de Publicitat

159,291

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #171886

Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre Seaside Home For Music Fans Campanya de Màrqueting Experiencial

Seaside Home For Music Fans és un projecte de màrqueting basat en escenaris creat per a un festival de música i arts celebrat a Aranya. El cub icònic de la marca es va transformar en un focus de llum, acompanyat de colors degradats de la línia costanera i formes d'ones d'àudio. Les zones d'exposició presencials oferien mostres multisensorials i jocs relacionats amb la música a través d'instal·lacions interactives. Una retransmissió en directe interactiva va permetre al públic remot recórrer les zones i veure les actuacions. El recinte es va construir amb una estructura lleugera d'acer, materials renovables i pintures i teixits de baixes emissions. Hi van assistir més de 70.000 fans.

El Reconeixement

Sobre el A' Design Award d'Or

Seaside Home For Music Fans Campanya de Màrqueting Experiencial és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Seaside Home For Music Fans Campanya de Màrqueting Experiencial sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Seaside Home For Music Fans Campanya de Màrqueting Experiencial crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
Dimensions i Embalatge: This project attracted more than 70,000 fans.
Etiquetes: Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
Tecnologia de Producció: The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
Repte de Disseny: The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
Recerca: 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
Inspiració: The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
Durada del Projecte: The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
Flux d'Operació: Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
Membres de l'Equip: Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin