El disseny Kweichow Moutai Osaka Expo Edition Envàs per a Licor de Ying Song Brand Design Shenzhen Co., Ltd és un guanyador molt estimat del prestigiós 2026 A' Design Award d'Or en la Categoria de Competició de Disseny d'Embalatge.

OrEmbalatge· 2026

Kweichow Moutai Osaka Expo Edition Envàs per a Licor

de Ying Song Brand Design Shenzhen Co., Ltd

Client: Kweichow Moutai Co., Ltd.

Guanyador del A' Design Award d'Or en la Categoria de Embalatge

50,895

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #177057

Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre Kweichow Moutai Osaka Expo Edition Envàs per a Licor

Kweichow Moutai Osaka Expo Edition és un disseny d'envàs per a un licor commemoratiu creat per a l'Exposició Universal d'Osaka 2025. La forma s'inspira en l'exterior del Pavelló de la Xina i evoca les tauletes de bambú tradicionals xineses utilitzades com a llibres. L'ampolla de ceràmica s'alça dins d'un paisatge metàl·lic, i la caixa està feta de tauler de bambú ecològic, metall i cuir artificial. Una línia de temps metàl·lica a la part superior de la caixa marca la llarga relació entre la marca i l'Exposició Universal. Una nansa metàl·lica en forma de gerra de vi llisca al llarg de la línia de temps per fer girar la caixa i obrir-la.

El Reconeixement

Sobre el A' Design Award d'Or

Kweichow Moutai Osaka Expo Edition Envàs per a Licor és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Kweichow Moutai Osaka Expo Edition Envàs per a Licor sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Kweichow Moutai Osaka Expo Edition Envàs per a Licor crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Dimensions i Embalatge: A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
Etiquetes: Chinese Baijiu packaging, packaging design, commemorative wine
Tecnologia de Producció: It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Repte de Disseny: The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
Recerca: Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand
Inspiració: The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
Durada del Projecte: The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
Flux d'Operació: Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
Membres de l'Equip: Yingsong chen
Yuntao Zhang
Gengjie Zheng
Jiacen Xu
Shujie Yang
Mengyuan Wang
Crèdits de les Imatges: Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025