Royal Enclosure 1619 Disseny d'Envàs de Zhou Jingkuan

El disseny Royal Enclosure 1619 Disseny d'Envàs de Zhou Jingkuan és un guanyador molt estimat del prestigiós 2026 A' Design Award de Bronze en la Categoria de Competició de Disseny d'Embalatge.

BronzeEmbalatge· 2026

Royal Enclosure 1619 Disseny d'Envàs

de Zhou Jingkuan

Client: Royal Enclosure 1619

Guanyador del A' Design Award de Bronze en la Categoria de Embalatge

6,395

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Colors

El Disseny

Sobre Royal Enclosure 1619 Disseny d'Envàs

Royal Enclosure 1619 és una caixa de regal de fusta creada per a làmines de banya de cérvol, un tònic tradicional xinès. Un segell metàl·lic en forma de drac reposa sobre la tapa i serveix com a clau. El cap de drac magnètic s'ha d'aixecar abans que la caixa de fusta es pugui obrir cap a l'esquerra i la dreta. La base del cap de drac està gravada amb el logotip de la marca i es pot utilitzar com a tampó. Els motius reials es presenten mitjançant un disseny gràfic modern i evoquen el terreny de caça imperial de la dinastia Qing. La seqüència d'obertura confereix a l'envàs un sentit de ritual.

El Reconeixement

Sobre el A' Design Award de Bronze

Royal Enclosure 1619 Disseny d'Envàs és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Royal Enclosure 1619 Disseny d'Envàs sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Royal Enclosure 1619 Disseny d'Envàs satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: “Royal Enclosure 1619” originates from the story of the royal hunting ground established by emperors of the Qing Dynasty. Deer antler slices are precious traditional Chinese medicinal materials and were also favored tonics for emperors. In ancient China, the dragon seal stood for the supreme power of the emperor. Therefore, the packaging design draws on royal elements to convey the brand’s unique imperial history and the high value of this limited-edition product.
Dimensions i Embalatge: 238*215*150mm
Etiquetes: Royal Enclosure 1619
Tecnologia de Producció: The metal dragon seal represents royal culture and acts as the key to open the wooden box, creating a sense of ritual. The magnetic dragon head must be lifted first before the wooden box can be opened left and right. The bottom of the metal dragon head is engraved with the brand logo and can be used as a seal. Traditional royal elements are expressed through modern graphic design, making the product unique and collectible.
Repte de Disseny: The product is very expensive and is mainly used as a gift for distinguished guests. The wooden box can easily demonstrate the high-end value of the product. In ancient China, the jade seal was a symbol of the supreme power of emperors, and the dragon is a belief of the Chinese people. Traditional royal elements are presented through modern graphic design, giving the packaging a fresh visual look and making it stand out. Moreover, when the wooden box is opened, it gives a very ritualistic feeling.
Recerca: The brand story of "Royal Enclosure 1619" originated from Nurhaci, the founder of the Qing Dynasty. He designated a mountain forest in Jilin as the royal hunting ground, which is now the origin of the brand's deer antler products. This packaging needs to convey the brand's unique story, which is a brand cultural advantage that competing products do not possess. Moreover, deer antler slices are extremely rare tonics with high prices. The material and structural design of the wooden box, as well as the royal elements in the design, are sufficient to convey the sense of value of the product.
Inspiració: Royal Enclosure 1619 is a high-end brand dedicated to men’s health and vitality, with a core focus on deer-sourced nourishment.
Rooted in history, in 1619, Emperor Nurhaci of the Qing Dynasty established the “Shengjing Imperial Hunting Ground” in the areas of Xifeng and Dongfeng, at the foot of the Changbai Mountains.
The pilose antler produced here has long been the authentic and exclusive medicinal material reserved for the imperial court of the Qing Dynasty.
The number “1619” in the brand name is a tribute to this 400-year legacy of royal nourishment.
The brand culture of "Royal Enclosure 1619" originated from the story of the emperors of the Qing Dynasty establishing the royal hunting ground. Deer antler slices were also once the tonic for the emperor's health preservation. Therefore, many elements related to the royal were extracted in the packaging design to convey the profound history of the brand, a story that other brands do not have.
Durada del Projecte: This project will be re-launched in Shenzhen in May 2025, concluded in December 2025, and launched in China in January 2026.
Flux d'Operació: This high-end product is priced at €2500. The structure of the wooden box is designed with a unique opening ceremony. First, you need to pick up the metal dragon head jade seal with magnetic attraction function. It is the key to open the wooden box. Only after picking it up can the wooden box be opened to the left and right sides; otherwise, it cannot be opened. Moreover, the metal faucet can be used as a seal.
Patents: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Membres de l'Equip: Designer: Zhou Jingkuan
Crèdits de les Imatges: Zhou Jingkuan(Creator)