El disseny Waima Year of The Horse Envàs de Cervesa de Meituan Brand Design és un guanyador molt estimat del prestigiós 2026 A' Design Award de Bronze en la Categoria de Competició de Disseny d'Embalatge.

BronzeEmbalatge· 2026

Waima Year of The Horse Envàs de Cervesa

de Meituan Brand Design

Client: Meituan Waima

Guanyador del A' Design Award de Bronze en la Categoria de Embalatge

5,897

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Colors

El Disseny

Sobre Waima Year of The Horse Envàs de Cervesa

Waima Year of The Horse és un envàs de cervesa d'edició limitada creat per a l'Any Nou Xinès del Cavall. L'ampolla de vidre s'allunya de la forma cilíndrica habitual de la cervesa i adopta una silueta elegant, amb una secció central arrodonida que s'estreny cap al coll i la base. S'hi mostren cavalls voladors amb les ales esteses que s'eleven cap amunt, units per cintes vermelles fluïdes que expressen bons desitjos per a l'any vinent. Un acabat d'esmalt cuit de 360 graus cobreix la superfície corba i dona als motius una textura tridimensional en capes i una lluïssor rica.

El Reconeixement

Sobre el A' Design Award de Bronze

Waima Year of The Horse Envàs de Cervesa és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Waima Year of The Horse Envàs de Cervesa sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Waima Year of The Horse Envàs de Cervesa satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The packaging is tailored for the Chinese New Year, the Year of the Horse. It captures the moment of the flying horse spreading the wings and ascending into the sky, conveying a wish that every endeavor finds its direction. Flowing red ribbons gracefully connect flying horses, which creates a coherent visual narrative and symbolically ties together heartfelt blessings, presented as a treasured gift. An innovative 360 degree baked enamel finish showcases premium quality and high artistic value.
Dimensions i Embalatge: height 298.5mm
diameter 86.9mm
Etiquetes: Beer Packaging, Limited Edition New Year Packaging, Flying Horse, Good Wishes, 360 Degree Baked Enamel Finish, Artistic and Collectible
Tecnologia de Producció: Both the flying horse and ribbon motifs are rendered using a 360 degree baked enamel finish, ensuring excellent adhesion and a rich luster. This creates a contrast with the transparent glass bottle, achieving visual tension between lightness and weight. The horse is meticulously crafted to form a 3D texture with distinct layers and lifelike details. This transforms the entire bottle into a work of art, further elevating the collectible value and ceremonial significance of the product.
Repte de Disseny: The challenge was achieving a 360 degree baked enamel finish. Unlike conventional labels or partial prints, the finish has to snugly fit the curved bottle surface. However, due to the varying curvature of the bottle, the baking process is highly prone to discontinuities and uneven thickness. The team has conducted repeated trials and optimized key parameters like temperature, coating thickness, and curing time, finally delivering precise detailing, consistent coloration, and smooth transitions.
Recerca: As the 2026 Year of the Horse approaches, the brand, inspired by the cultural symbolism of the horse in Chinese tradition, launches the limited edition packaging. Centering on the flying horse leaping with wings spreading, the design embodies upward momentum and clear direction. Red ribbons weave through the composition like drifting clouds and flowing water, binding disparate elements into a seamless whole. Together, they paint a hopeful and harmonious vision for the dawn of the new year.
Inspiració: 2026 marks the Chinese Year of the Horse, an animal that in traditional Chinese culture symbolizes self improvement and the courage to forge ahead. Inspired by that, the packaging centers on the flying horse spreading the wings and ascending into the sky. By capturing the moment of its leap, the packaging embodies the promise of a new beginning and the unfolding of momentum. Flowing ribbons represent heartfelt blessings and set a warm yet determined tone for the direction of the coming year.
Durada del Projecte: The project started in Beijing in October 2025. The product will be launched in China in October 2026.
Flux d'Operació: Breaking away from the conventional cylindrical form of beer bottles, the packaging resembles an elegant wine bottle. It features a full, rounded middle section that tapers naturally toward the neck and base, enhancing the overall artistic aura through fluid curves.
The composition emphasizes purposeful ascent and ordered dynamism: each horse is captured in a pose of spreading wings and leaping upward, interwoven with red ribbons to create a coherent, dynamic visual narrative.
Membres de l'Equip: Tan Qingkun
Xu Long
Cheng Ming
Ai Guohui
Xu Yulong
He Jianxun
Song Xuefeng
Zhang Guozhong