X alarm El Filtre De Cigarretes de Ladan Zadfar and Mohammad Farshad

El disseny X alarm El Filtre De Cigarretes de Ladan Zadfar and Mohammad Farshad és un guanyador molt estimat del prestigiós 2017 A' Design Award d'Argent en la Categoria de Competició de Disseny Social.

ArgentSocial· 2017

X alarm El Filtre De Cigarretes

de Ladan Zadfar and Mohammad Farshad

Client: Creator studio

Guanyador del A' Design Award d'Argent en la Categoria de Social

67,322

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #44930

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Colors

El Disseny

Sobre X alarm El Filtre De Cigarretes

X alarma, és una alarma per als fumadors per fer-los adonar del que fan a si mateixos mentre ho fan. Aquest disseny és una nova generació de filtres de cigarretes. Aquest disseny pot ser un bon reemplaçament de les publicitats cares contra el tabaquisme i té més influència en la ment dels fumadors que qualsevol altra publicitat negativa. Té una estructura molt simple, els filtres estan segellats amb una tinta invisible que cobreix la zona negativa del croquis i amb cada puff l’esbós apareixerà més clar, així que amb cada puff veuràs que el teu cor s’enfosqueix i saps el que et passa.

El Reconeixement

Sobre el A' Design Award d'Argent

X alarm El Filtre De Cigarretes és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que X alarm El Filtre De Cigarretes sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. X alarm El Filtre De Cigarretes és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: X alarm looks like any other regular filter at first, but when you start smoking, each puff makes a sketch visible on the top part of filter, it is designed in a way that the negative area of the sketch will be covered with a colorless ink (sketches such as a heart, a lung, male and female signs and so many other things that smoking affects). It may seem so simple but what we aimed is the minds of smokers .
Dimensions i Embalatge: Our design is meant to be the exact size of the surface of any cigarette filter brands .
Etiquetes: warning, cigarette filter, life, health, Cancer, Lungs, environment, smoke, tobacco, X alarm
Tecnologia de Producció: This design can be done just by adding a step to the production line of the company.Cigarettes will be stamped with a colorless ink. This ink will cover the negative area of sketch so we actually cover the air holes and smoke won't pass through them, smoke will be led into sketch area. That will make the sketch clearer with each puff. The machine that does the stamping has several heads, each head has a different sketch.So smokers will see a different sketch each time they light up a cigarette.
Repte de Disseny: The difficult part of creating this design was to think of the best way to remind smokers what they are doing to themselves . Our intention was to tell our massage in a way that the smokers would not be able to condone the fact we were trying to tell .So we decided to work on cigarette filters , the next step was to show the smokers what they were doing with their body with each puff . With this idea we will be able to remind smokers what they are doing while they are doing it.
Recerca: We did a major research on cigarettes and smoking habits .Cigarette and tobacco are known as the second cause of death in the world. It takes 6 million lives a year which means every 6 seconds a person dies because of smoking.15000000000 cigarettes are being smoked daily in the world. As we all know smoking is one of the original causes for cancer. This design has a deep mental effect on smokers, it is not expensive, it is easy to perform and it can be mass produced.
Inspiració: There are about 1,300,000,000 smokers in the world. Cigarette is the basis factor of non-contagious illnesses such as heart diseases, serious pulmonary infections and cancers, that these cause about 60 percent of deaths in the world. Cigarette and tobacco are known as the second cause of death! Hundreds of people die every year because of secondary smoke! We wanted to remind smokers the danger of each cigarette and its effect on their lives and other people's lives.
Durada del Projecte: This idea was contributed in World Design Impact Prize 2015.2016 in Aug 12, 2015 from Iran
Flux d'Operació: These sketches will be stamped randomly and put in cigarette pockets so smokers will see a different sketch each time they light up a cigarette. This random distribution lets our massage be a new one all the time so smokers can't get used to it. We are certain that this will be very effective because these massages will be seen during the time a person smokes a cigarette and that is why it will make him think of what he is doing to his body!
Membres de l'Equip: LADAN ZADFAR
MOHAMAD FARSHAD
Crèdits de les Imatges: Photographer Mohammad Farshad
illustration LADAN ZADFAR