IGPizza Identitat Corporativa de Emanuele Grittini & Giuseppe Liuzzo

El disseny IGPizza Identitat Corporativa de Emanuele Grittini & Giuseppe Liuzzo és un guanyador molt estimat del prestigiós 2018 A' Design Award de Ferro en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

FerroGràfic· 2018

IGPizza Identitat Corporativa

de Emanuele Grittini & Giuseppe Liuzzo

Client: IGPizza

Guanyador del A' Design Award de Ferro en la Categoria de Gràfic

11,164

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Colors

El Disseny

Sobre IGPizza Identitat Corporativa

IGPizza és una identitat corporativa creada per a una marca de pizzes per emportar. La identitat es basa en patrons extrets de les formes que es veuen en una pizza, i aquests patrons formen textures utilitzades en tots els materials corporatius i en la disposició del punt de venda. Un personatge somrient en forma de pizza amb la llengua estirada aporta a la marca un to amigable. L'embalatge de la pizza s'imprimeix amb flexografia, mentre que el fulletó del menú es serigrafia amb colors Pantone. Els gràfics de l'embalatge també inclouen textos promocionals i informació per fer comandes. La identitat es va desenvolupar amb el client mitjançant una planificació participativa.

El Reconeixement

Sobre el A' Design Award de Ferro

IGPizza Identitat Corporativa és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que IGPizza Identitat Corporativa sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. IGPizza Identitat Corporativa és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
Dimensions i Embalatge: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
Etiquetes: Friendly, pizza, food, colorful, funny
Tecnologia de Producció: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
Repte de Disseny: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
Recerca: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
Inspiració: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
Durada del Projecte: The project start in July 2016 in Milan and finished in December 2016 in Milan.
Flux d'Operació: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
Membres de l'Equip: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo