El disseny Feral Horses Brand Identity Identitat Corporativa de Emanuele Grittini és un guanyador molt estimat del prestigiós 2018 A' Design Award d'Argent en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

ArgentGràfic· 2018

Feral Horses Brand Identity Identitat Corporativa

de Emanuele Grittini

Client: Feral Horses

Guanyador del A' Design Award d'Argent en la Categoria de Gràfic

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Colors

El Disseny

Sobre Feral Horses Brand Identity Identitat Corporativa

Feral Horses Brand Identity és una identitat corporativa dissenyada per a una empresa que treballa en l'àmbit de la inversió en art contemporani. La identitat s'adreça a tres públics: els amants de l'art, els professionals del comerç i els emprenedors curiosos. Un únic pictograma uneix el vessant artístic i el financer de la marca. El logotip i les seves variants són perfectes fins al píxel, de manera que la marca es manté clara i reconeixible. Els colors es van definir amb el sistema Pantone i després es van convertir a sRGB i CMYK. Les tipografies seleccionades funcionen tant en impressió com en pantalla.

El Reconeixement

Sobre el A' Design Award d'Argent

Feral Horses Brand Identity Identitat Corporativa és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Feral Horses Brand Identity Identitat Corporativa sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Feral Horses Brand Identity Identitat Corporativa és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
Dimensions i Embalatge: All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
Etiquetes: art, investment, economy, financial, artist, artwork,
Tecnologia de Producció: For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
Repte de Disseny: The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
Recerca: The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
Inspiració: The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
Durada del Projecte: The project started in October 2016 in Milan and finished in january 2017 in Milan.
Flux d'Operació: The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.