Mirzam: Monsters Collection L'envàs De Xocolata de Backbone Branding

El disseny Mirzam: Monsters Collection L'envàs De Xocolata de Backbone Branding és un guanyador molt estimat del prestigiós 2021 A' Design Award d'Or en la Categoria de Competició de Disseny d'Embalatge.

OrEmbalatge· 2021

Mirzam: Monsters Collection L'envàs De Xocolata

de Backbone Branding

Client: Backbone Branding

Guanyador del A' Design Award d'Or en la Categoria de Embalatge

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Colors

El Disseny

Sobre Mirzam: Monsters Collection L'envàs De Xocolata

Els fabricants de xocolata dels Emirats Àrabs Units (Dubai) necessitaven una marca per a la xocolata artesanal de bean-to-bar. Des de la denominació i la identitat fins al disseny del producte i l'embalatge, l'equip va dissenyar cada element amb una història fascinant al voltant de tot el concepte. Es va crear la marca basada en viatges per l'antic Orient per rutes i camins oceànics oblidats. Un viatge d'un país a un altre, trobant monstres i personatges mítics. El disseny del packaging és la il·lusió d'un viatge entre el mite i la realitat.

El Reconeixement

Sobre el A' Design Award d'Or

Mirzam: Monsters Collection L'envàs De Xocolata és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Mirzam: Monsters Collection L'envàs De Xocolata sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Mirzam: Monsters Collection L'envàs De Xocolata crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Dimensions i Embalatge: Width 31 mm x Depth 1 mm x Height 61 mm
Etiquetes: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Tecnologia de Producció: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Repte de Disseny: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Recerca: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Inspiració: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Durada del Projecte: January-September 2015, Yerevan, Armenia
Flux d'Operació: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Patents: Copyrights belong to Mirzam Chocolate Makers
Membres de l'Equip: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Crèdits de les Imatges: All Photo Credits to Bacbkone Branding