Yedao Lugui Baijiu Envàs de Begudes de Wen Liu and Xianwen Wu

El disseny Yedao Lugui Baijiu Envàs de Begudes de Wen Liu and Xianwen Wu és un guanyador molt estimat del prestigiós 2020 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Embalatge.

ArgentEmbalatge· 2020

Yedao Lugui Baijiu Envàs de Begudes

de Wen Liu and Xianwen Wu

Client: Hainan Yedao Liquor Developemt Co., Ltd

Guanyador del A' Design Award d'Argent en la Categoria de Embalatge

30,069

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Colors

El Disseny

Sobre Yedao Lugui Baijiu Envàs de Begudes

Yedao Lugui Baijiu és un disseny d'envàs per a una marca de licor de la província de Hainan, al sud de la Xina. Vuit indrets pintorescos i coneguts de Hainan es presenten com a il·lustracions a la part frontal de l'ampolla de vidre. L'etiqueta del coll es distingeix per un color diferent. La capsa exterior està feta d'acrílic i paper, de manera que l'ampolla il·lustrada de l'interior es pot veure clarament. A la capsa s'hi apliquen l'estampació daurada i la impressió en seda, i l'ampolla s'acaba amb una tècnica de flor rostida. La senzilla combinació de color blau reflecteix la cultura local i el turisme de Hainan.

El Reconeixement

Sobre el A' Design Award d'Argent

Yedao Lugui Baijiu Envàs de Begudes és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Yedao Lugui Baijiu Envàs de Begudes sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Yedao Lugui Baijiu Envàs de Begudes és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
Dimensions i Embalatge: The packaging box size is 325mm in length, 326mm in width and100mm in height.
Etiquetes: Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
Tecnologia de Producció: The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
Repte de Disseny: The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
Recerca: The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
Inspiració: The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
Durada del Projecte: The project started in October 2018 and finished in May 2019 in Shenzhen.
Flux d'Operació: Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
Membres de l'Equip: Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang
Crèdits de les Imatges: Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.