Songhua River Rice El Paquet D’Arròs de 33 and Branding Co., Ltd.

El disseny Songhua River Rice El Paquet D’Arròs de 33 and Branding Co., Ltd. és un guanyador molt estimat del prestigiós 2020 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Embalatge.

ArgentEmbalatge· 2020

Songhua River Rice El Paquet D’Arròs

de 33 and Branding Co., Ltd.

Client: Sourceage

Guanyador del A' Design Award d'Argent en la Categoria de Embalatge

42,119

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Colors

El Disseny

Sobre Songhua River Rice El Paquet D’Arròs

Songhua River Rice, és un producte d’arròs de gamma alta de SOURCEAGE Food Group. A mesura que s’acosta el festival tradicional xinès, ja que s’acosta el Festival de Primavera, dissenyen a través d’un producte d’arròs bellament envasat com a obsequis als clients dels regals de la Festa de la primavera, per la qual cosa el disseny global s’ha de fer ressò de l’ambient festiu de la Festa de la primavera, destacant els elements culturals tradicionals xinesos. i de bon sentit.

El Reconeixement

Sobre el A' Design Award d'Argent

Songhua River Rice El Paquet D’Arròs és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Songhua River Rice El Paquet D’Arròs sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Songhua River Rice El Paquet D’Arròs és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Dimensions i Embalatge: Width 210mm x Depth 40mm x Height 160mm
Etiquetes: Package，China，Rice，Food，Festival，Cultural
Tecnologia de Producció: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Repte de Disseny: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Recerca: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Inspiració: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Durada del Projecte: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Flux d'Operació: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Patents: Copyrights belong to 33 and branding, 2019.
Membres de l'Equip: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Crèdits de les Imatges: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.