Hong Kong Houseware Fair 2019 Instal·lació d'esdeveniment de Hong Kong Trade Development Council

El disseny Hong Kong Houseware Fair 2019 Instal·lació d'esdeveniment de Hong Kong Trade Development Council és un guanyador molt estimat del prestigiós 2020 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Esdeveniments i Actes.

ArgentEsdeveniment· 2020

Hong Kong Houseware Fair 2019 Instal·lació d'esdeveniment

de Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

Guanyador del A' Design Award d'Argent en la Categoria de Esdeveniment

56,680

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Colors

El Disseny

Sobre Hong Kong Houseware Fair 2019 Instal·lació d'esdeveniment

Hong Kong Houseware Fair 2019 és un disseny d'esdeveniment creat per a una fira comercial celebrada al Hong Kong Convention and Exhibition Centre. El disseny abasta tres àrees: una instal·lació de benvinguda al vestíbul d'entrada, un tractament d'entrada per a la sala d'exposicions i una exhibició separada de previsió de tendències. La instal·lació de benvinguda fa 30 metres quadrats i 5 metres d'alçada i inclou una gran pantalla LED. Els materials inclouen un sistema reutilitzable d'alumini, tires de llums LED, panells acrílics i moqueta biodegradable. Els colors i les formes extrets de l'informe de tendències del sector connecten les tres àrees.

El Reconeixement

Sobre el A' Design Award d'Argent

Hong Kong Houseware Fair 2019 Instal·lació d'esdeveniment és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Hong Kong Houseware Fair 2019 Instal·lació d'esdeveniment sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Hong Kong Houseware Fair 2019 Instal·lació d'esdeveniment és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Dimensions i Embalatge: The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Etiquetes: Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Tecnologia de Producció: A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Repte de Disseny: Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Recerca: The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Inspiració: Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Durada del Projecte: The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Flux d'Operació: The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.