13 International Cultural Media Identitat de Marca de Creator Strategic Marketing Co., Ltd

El disseny 13 International Cultural Media Identitat de Marca de Creator Strategic Marketing Co., Ltd és un guanyador molt estimat del prestigiós 2020 A' Design Award de Bronze en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

BronzeGràfic· 2020

13 International Cultural Media Identitat de Marca

de Creator Strategic Marketing Co., Ltd

Client: CREATOR Strategic Marketing Co., Ltd

Guanyador del A' Design Award de Bronze en la Categoria de Gràfic

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Colors

El Disseny

Sobre 13 International Cultural Media Identitat de Marca

13 International Cultural Media és una identitat de marca creada per a una productora multimèdia que treballa en programes de televisió, cinema, desenvolupament cultural i creatiu, i entreteniment. El logotip es basa en la paraula Thirteen, dibuixada amb traços pintats a mà que expressen vitalitat i tensió. S'hi afegeix el número aràbic 13 com a accent, fent referència a una història significativa de la fundació de l'empresa. El negre i el daurat són els colors principals, escollits per suggerir experiència i un caràcter internacional. En sobres i papereria, el logotip es retalla i s'amplia per donar-hi èmfasi visual.

El Reconeixement

Sobre el A' Design Award de Bronze

13 International Cultural Media Identitat de Marca és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que 13 International Cultural Media Identitat de Marca sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. 13 International Cultural Media Identitat de Marca satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
Dimensions i Embalatge: Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm
Etiquetes: branding, identity, entertainment, multimedia, creative
Tecnologia de Producció: Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image.
Repte de Disseny: When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
Recerca: In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
Inspiració: At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
Durada del Projecte: The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
Flux d'Operació: The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
Membres de l'Equip: Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh