Unto Communication Tool Identitat Corporativa de Unto

El disseny Unto Communication Tool Identitat Corporativa de Unto és un guanyador molt estimat del prestigiós 2020 A' Design Award de Ferro en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

FerroGràfic· 2020

Unto Communication Tool Identitat Corporativa

de Unto

Client: Unto

Guanyador del A' Design Award de Ferro en la Categoria de Gràfic

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Colors

El Disseny

Sobre Unto Communication Tool Identitat Corporativa

Unto Communication Tool és un sistema d'identitat corporativa construït al voltant d'una targeta de visita compartible. La targeta mesura 9 per 5,4 centímetres i porta la mateixa informació de contacte dues vegades, un bloc imprès de cap per avall damunt de l'altre. Una línia perforada troquelada divideix els dos blocs, de manera que la targeta es pot esquinçar per la meitat. El posseïdor es queda una part i regala l'altra, permetent que una sola targeta arribi a un segon contacte. La identitat també inclou un fullet de paper de diari i plàstic de bombolles imprès utilitzat per a l'embalatge.

El Reconeixement

Sobre el A' Design Award de Ferro

Unto Communication Tool Identitat Corporativa és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Unto Communication Tool Identitat Corporativa sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Unto Communication Tool Identitat Corporativa és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Dimensions i Embalatge: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Etiquetes: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Tecnologia de Producció: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Repte de Disseny: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Recerca: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Inspiració: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Durada del Projecte: The project started in July till September 2019, in Taipei.
Flux d'Operació: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Membres de l'Equip: Ming Hsi Chou
Ching Yi Angela Chang
Crèdits de les Imatges: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.