Tualcom El Logotip I La Identitat De Marca de Kenarkose Creative

El disseny Tualcom El Logotip I La Identitat De Marca de Kenarkose Creative és un guanyador molt estimat del prestigiós 2020 A' Design Award de Bronze en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

BronzeGràfic· 2020

Tualcom El Logotip I La Identitat De Marca

de Kenarkose Creative

Client: Tualcom

Guanyador del A' Design Award de Bronze en la Categoria de Gràfic

17,611

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Colors

El Disseny

Sobre Tualcom El Logotip I La Identitat De Marca

El logotip de Tualcom s’inspira en les ones de radiofreqüència, relacionades amb l’àmbit que opera l’empresa, i simplement connecta les lletres de Tualcom. Per tant, el logotip no només posa l’accent en el nom de l’empresa, sinó que també fa referència als camps d’operació de la mateixa. El branding es forma al voltant de la idea de ratlles vermelles horitzontals que s’uneixen a les de blau vertical per aconseguir una sensació de continuïtat i comunicació. El llenguatge gràfic resultant i el sistema visual es comuniquen de forma instantània i eficaç amb l’audiència àmplia.

El Reconeixement

Sobre el A' Design Award de Bronze

Tualcom El Logotip I La Identitat De Marca és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Tualcom El Logotip I La Identitat De Marca sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Tualcom El Logotip I La Identitat De Marca satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: In this project, the main objective was to reflect the company values into a powerful logomark and branding. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The COM of the TUALCOM comes from the word, communication. In order to answer the request of the client to put an emphasis on the word TUAL, the remaining part of the company name is consciously eliminated from the logomark but implicitly projected through one continuous red band. The branding is shaped around the same idea of horizontal red stripes that are coupled with vertical blue ones.
Dimensions i Embalatge: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. A comprehensive brand identity guidelines manual was prepared in order to prevent the misproduction of any item. These guidelines help employees to easily grasp both the visual language and the core company values of Tualcom. Therefore, the resulting visual representation creates coherency with noticeability that allows the audience to easily communicate with the brand.
Etiquetes: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Tecnologia de Producció: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior office space.
Repte de Disseny: The client was hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. In order to balance out the powerful change in the logo, the previous color combination was preserved and replaced with a better calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
Recerca: Starting the project, an extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The outcome of this research revealed that the existing logo was generic, and it was easily being mixed up with other similar logos by the audience. The branding system was also lacking. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective. The visual system was to be built not only for the industry related audience but also for the ones who are unfamiliar to the field.
Inspiració: Tualcom operates in the fields of communication and RF Technologies. The main company objective stands out to develop and produce compact, efficient and general purpose or application specific communication and RF systems, subsystems and modules. The main motive was to reflect these core values in the visual identity of the brand. The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
Durada del Projecte: The project started in October 2018 and finished in February 2019 in Ankara.
Flux d'Operació: A brand identity guidelines manual was provided to the client in order to create a consistent visual language across all digital and printed media. The coupling of vertical blue stripes with a horizontal red band sets off a coherent visual link that immediately interacts with the audience and makes them recognize Tualcom without even seeing the logo.
Membres de l'Equip: Gizem Akdağ
Merve Okçu
Haktan Aksu
Pelin Bilgin
Crèdits de les Imatges: All visual materials were designed and produced by Kenarköşe Creative.