Dorina Nowill Informe anual de Ruis Vargas

El disseny Dorina Nowill Informe anual de Ruis Vargas és un guanyador molt estimat del prestigiós 2020 A' Design Award d'Argent en la Categoria de Competició de Disseny de Mitjans Impresos i Publicats.

ArgentImprès· 2020

Dorina Nowill Informe anual

de Ruis Vargas

Client: Laika

Guanyador del A' Design Award d'Argent en la Categoria de Imprès

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Colors

El Disseny

Sobre Dorina Nowill Informe anual

Dorina Nowill és un informe anual dissenyat per a una fundació que atén persones cegues o amb baixa visió. S'utilitzen punts de braille al llarg de tota la publicació, formant frases i textures juntament amb el text imprès. La coberta incorpora punts en relleu sec, de manera que l'informe també es pot llegir al tacte. Les pàgines estan impreses a quatre colors sobre paper òfset, escollit per la seva superfície porosa i tàctil. L'informe recull els resultats de l'exercici fiscal i estableix les directrius per a l'any següent. El disseny pretén fer que la publicació sigui inclusiva per a tots els lectors.

El Reconeixement

Sobre el A' Design Award d'Argent

Dorina Nowill Informe anual és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Dorina Nowill Informe anual sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Dorina Nowill Informe anual és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The annual report is permeated by elements in Braille, which dictate the pace of publication and function as components of interaction with the lay reader, bringing him to experience or know this model of writing. Altogether, the pages permeated by the writing of the blind integrate form - writing - and content - subject -, providing an inclusive meaning to the book. Another relevant detail: the cover has a relief print on the dots, allowing blind people to experience tactile reading.
Dimensions i Embalatge: Cover: sheet format 640 x 280 mm; Core: Print format 210 x 280 mm. Cover printed on offset paper 240 g/m2, 4X4 colors (CMYK). Core composed of 120 pages in 150 g/m2 offset paper, 4x4 colors. Finish: dry relief on the cover.
Etiquetes: Annual report, print, editorial, graphic design, branding identity
Tecnologia de Producció: The cover has a proportional book ear, at full opening, a panoramic view of the use of Braille writing points. Still on the cover, the use of dry relief provides a tactile experience to the reader, offering points of braille writing. The publication was printed in CMYK-scale colors, on offset paper, mainly because it offers the tactile aspect due to its porosity.
Repte de Disseny: The challenge was to develop a publication that, in addition to fulfilling its functional aspects of informing and maintaining the commitment to the governance policy of the Dorina Nowill Foundation, also represented a document that addressed the aspect of the need to include blind or with low vision people.
Recerca: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the Dorina Nowill annual report expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dorina Nowill brand.
Inspiració: The Dorina Nowill Foundation serves people who are blind or have low vision. Braille writing is incorporated into the daily life of this community. For the design of its annual report, Laika started from this premise and used the points of writing, both in tactile and visual aspects, to compose the graphic identity of this publication. In this way, the points form phrases throughout the publication, in parallel with the graphical writing, composing textures that refer to the foundation's brand.
Durada del Projecte: The project started in February 2019 and finished in May 2019 in Sao Paulo, Brazil.
Flux d'Operació: The annual report is intended to mark the entity's fiscal year and establish guidelines for the following year. In addition to the functional aspect of the publication, its aesthetic and graphic aspect is essential to set the date, give the document a longevity and validate its relevance to the sector. As a supporting document and material, it has another fundamental function: to serve as a presentation of the foundation and to contribute to attract sponsors from medium and large companies.
Patents: Arthur Medeiros
Membres de l'Equip: Ruis Vargas, Creative Directo, Thiago Siqueira and Agnes Svilenov, Designer
Crèdits de les Imatges: Laika Design