Gan Song Identitat Visual de Marca de Biwei Zhu

El disseny Gan Song Identitat Visual de Marca de Biwei Zhu és un guanyador molt estimat del prestigiós 2020 A' Design Award de Bronze en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

BronzeGràfic· 2020

Gan Song Identitat Visual de Marca

de Biwei Zhu

Client: Gan Song

Guanyador del A' Design Award de Bronze en la Categoria de Gràfic

12,813

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Colors

El Disseny

Sobre Gan Song Identitat Visual de Marca

Gan Song és una identitat visual de marca creada per a una marca especialitzada de la regió de Mayang, a la Xina. El disseny s'inspira en el paisatge local i la cultura Miao. Línies fines de gruix variat conformen la silueta de les muntanyes i del riu Jinjiang. Una noia somrient vestida amb indumentària Miao representa la collita i l'esperança. La identitat s'aplica a fullets, targetes, sobres, envasos i publicitat exterior, amb estampació en làmina metàl·lica, gofrat, tall làser i daurat. Tots els patrons estan vectoritzats, de manera que la identitat es pot imprimir a qualsevol mida.

El Reconeixement

Sobre el A' Design Award de Bronze

Gan Song Identitat Visual de Marca és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Gan Song Identitat Visual de Marca sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Gan Song Identitat Visual de Marca satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
Dimensions i Embalatge: This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
Etiquetes: GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
Tecnologia de Producció: The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
Repte de Disseny: The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
Recerca: The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
Inspiració: Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
Durada del Projecte: The project started and finished in 2019 in Changsha City,China
Flux d'Operació: The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
Patents: Copyrights belong to Wilbur Studio/Gan Song, 2019.
Membres de l'Equip: Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand.
Crèdits de les Imatges: Wilbur Studio