Insecta Iridesse Print Sales Catalogue ni Plus Collaboratives

Ang disenyo nga Insecta Iridesse Print Sales Catalogue ni Plus Collaboratives usa ka labihan ka tinahod nga mananaog sa prestihiyosong 2022 A' Design Award nga Pilak sa Kategoriya sa Kompetisyon sa Disenyo sa Pag-anunsiyo, Pagpamaligya ug Komunikasyon.

PilakPag-anunsiyo· 2022

Insecta Iridesse Print Sales Catalogue

ni Plus Collaboratives

Mananaog sa A' Design Award nga Pilak sa Kategoriya sa Pag-anunsiyo

53,493

Gi-verify nga Mananaog sa Ganti

Pamatuod sa Kahimtang sa Ganti alang sa #131277

Bisitaha ang Site Tan-awa sa A' Design Award Press Release Badge sa Ganti

Mga Kolor

Ang Disenyo

Bahin sa Insecta Iridesse Print Sales Catalogue

Ang Insecta Iridesse usa ka giimprinta nga catalogue sa pamaligya nga gimugna aron ipakita ang metallic printing effects. Gipulihan sa catalogue ang naandan nga colour swatch og usa ka tinumotumong journal sa usa ka eksplorador nga nagdokumento sa imahinaryong talagsaong mga espisye sa insekto. Katloan ka mutya-nga-morag mga alahas, lakip ang mga pulseras, kwentas, hairpiece, ariyos ug brotse, hapit tanan hinimo sa papel ug giimprinta sa espesyal nga bulawan, plata ug puti nga tinta. Ang folio adunay pinilo nga mga mapa, tiket, gitabas nga mantalaan ug sertipiko diha sa coated ug uncoated nga papel. Gidapit ang mga tumatan-aw sa pagsusi sa matag print effect pag-ayo.

Ang Pag-ila

Bahin sa A' Design Award nga Pilak

Insecta Iridesse Print Sales Catalogue usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Insecta Iridesse Print Sales Catalogue mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Insecta Iridesse Print Sales Catalogue usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Luyo sa Disenyo

Press Kit

Mga kredito, mga miyembro sa team ug teknikal nga mga detalye nga gihatag sa tigdisenyo.

Talagsaong mga Kinaiya: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Gidak-on ug Pakete: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Mga Tag: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Teknolohiya sa Produksyon: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Hagit sa Disenyo: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Panukiduki: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Inspirasyon: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Gidugayon sa Proyekto: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Daloy sa Operasyon: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Mga Miyembro sa Team: PLUS Collaboratives
Mga Credit sa Imahen: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.