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Jorakay Pavilion 2024 Primary Function: Trade Fair ug Eksibisyon ni Ductstore The Design Guru Co.,Ltd.

Ang disenyo nga Jorakay Pavilion 2024 Primary Function: Trade Fair ug Eksibisyon ni Ductstore The Design Guru Co.,Ltd. usa ka labihan ka tinahod nga mananaog sa prestihiyosong 2025 A' Design Award nga Bulawan sa Kategoriya sa Kompetisyon sa Disenyo sa Arkitektura sa Trade Show, Interyor, ug Eksibisyon.


BulawanTrade Show· 2025

Jorakay Pavilion 2024 Primary Function: Trade Fair ug Eksibisyon

ni Ductstore The Design Guru Co.,Ltd.

Kliyente: Ductstore The Design Guru Co.,Ltd.

Mananaog sa A' Design Award nga Bulawan sa Kategoriya sa Trade Show

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Ang Disenyo

Bahin sa Jorakay Pavilion 2024 Primary Function: Trade Fair ug Eksibisyon

Book Text: Ang Jorakay Pavilion 2024 nagkuha og inspirasyon gikan sa grid nga sumbanan sa tiyan sa buaya, nga miresulta sa usa ka abstrak nga disenyo nga nagpakita sa arkitektural nga direksyon sa brand. Ang mga bisita makasulod gikan sa tanang bahin, uban ang mga produkto nga gipasundayag sa usa ka gallery nga kahimtang, kauban ang mga LED screen, suga, ug musika. Kini nga pamaagi naghatag og lahi nga paagi sa pagpresentar sa mga produkto samtang gisuportahan ang imahe sa brand. Ang berde nga pavilion, nga nagrepresentar sa mga produkto sa Jorakay, naghatag og immersive nga kasinatian nga naghiusa sa arkitektural nga disenyo ug spatial nga pagsugilanon.

Ang Pag-ila

Bahin sa A' Design Award nga Bulawan

Jorakay Pavilion 2024 Primary Function: Trade Fair ug Eksibisyon usa ka mananaog sa A' Design Award nga Bulawan, usa ka hilabihan ka prestihiyoso nga pag-ila nga gihatag sa unang-klase, katingalahan, ug bantogan nga mga disenyo. Ang mga mananaog sa Bulawan labihan ka bag-o, daghan og panan-aw, ug nagsidlak nga mga paglalang nga nagpakita sa henyo, kinaadman, ug kahanas sa ilang mga tigdesinyo. Gilauman nga ang Jorakay Pavilion 2024 Primary Function: Trade Fair ug Eksibisyon mahimong labing gidayeg, nagtakda og uso, ug monumental nga imbento nga naghatag og bili nga wala pa makita. Kini nga disenyo nga nakadaog og A' Design Award nga Bulawan usa ka makapahingangha ug gitahod nga proyekto nga labihan ka mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Jorakay Pavilion 2024 Primary Function: Trade Fair ug Eksibisyon nagmugna og kusog nga mga pagbati sa kaibog, nagpukaw og kahinam, nagdasig sa pagkamamugnaon, ug nagbihag kanato.

Luyo sa Disenyo

Press Kit

Mga kredito, mga miyembro sa team ug teknikal nga mga detalye nga gihatag sa tigdisenyo.

Talagsaong mga Kinaiya
The Jorakay Pavilion 2024, designed by DUCTSTORE the design guru Co., Ltd. for Jorakay, a leading Thai construction materials brand, was showcased at Architect Expo 2024. The design, inspired by the event's Key Visual concept, incorporates Jorakay's identity through a grid pattern reminiscent of a crocodile's belly, making it abstract and distinct from previous years. The pavilion merges architecture, exhibition design, event organization, brand communication, lighting installation, and visual graphics to create a unique experience, deepening visitors' connection to the Jorakay brand.
Gidak-on ug Pakete
270 sqm.
Mga Tag
#ductstorethedesignguru #dstgrtheothersevt #theothersdstgr #JorakayPavilion2024 #collectivelanguage #JorakayExpertSolutionsExpertResults #JorakayExpert #ArchitectExpo2024
Teknolohiya sa Produksyon
Jorakay Pavilion 2024 transforms into a thematic pavilion, featuring product displays arranged like an art exhibition, with each zone showcasing Jorakay’s products. This innovative layout uses LED screens for dynamic communication, presenting product information through animations while minimizing unnecessary panels. A U-shaped LED screen at the center serves as a photo spot and a highlight for product features. Jorakay emphasizes sustainability by using materials like steel frames and compressed wood boards that can be reused or donated post-exhibition, reflecting its commitment to environmental responsibility
Hagit sa Disenyo
Jorakay Pavilion 2024 is an exhibition pavilion that elevates the brand's image to a new level. Building on the significant success of Jorakay Pavilion 2023, which modernized and refreshed the brand's image, Jorakay Pavilion 2024 redefined the concept of an exhibition pavilion. It takes the ordinary form of a crocodile's belly and develops it through continuous repetition, resulting in a unique diagram that represents a new language for the Jorakay brand. This aligns with the main Key Visual concept of Architect Expo 2024, "Collective Language: Sensory Architecture."
Panukiduki
The concept of Jorakay Pavilion 2024 is further developed to incorporate Jorakay's identity by using the grid system pattern on a crocodile's belly with the main Key Visual concept of Architect Expo 2024 "Collective Language: Sensory Architecture." that questions the origins of architecture, exploring what it stems from. Therefore, the main Key Visual incorporates elements of architecture that convey the sense of architecture, developing them into a new diagram that communicates in a novel architectural language — The concept of Jorakay Pavilion 2024 thus embodies Jorakay's unique form of architectural language.
Inspirasyon
The form of pavilion is derived from the grid system on the belly of a crocodile, combined with the main Key Visual concept of Architect Expo 2024 "Collective Language: Sensory Architecture." which develops elements of architecture into a new diagram. Therefore, the form of Jorakay Pavilion 2024 integrates these two elements into a new diagram in Jorakay’s unique style, featuring continuous abstraction and repetition.This results elevating the exhibition to a Thematic Pavilion.
Gidugayon sa Proyekto
30 April – 5 May 2024
Impact Arena, Exhibition and Convention Center, Muang Thong Thani, Thailand
Daloy sa Operasyon
Jorakay Pavilion 2024 is designed to allow visitors to enter from all directions. Inside, the product displays are arranged like an art exhibition, with each zone having its own unique identity. This breaks away from traditional product display methods while highlighting Jorakay’s key products in each category. LED screens are used to enhance communication by presenting product information through animations, reducing unnecessary panels to only essential ones. Additionally, a lighting installation is incorporated to make the pavilion more striking and visually appealing.
Mga Miyembro sa Team
Client: Jorakay Corporation Co. Ltd.
Design Studio: DUCTSTORE the design guru Co., Ltd.
Architectural Consultant: THE OTHERS Co., Ltd.
Design Director: Nontawat Charoenchasri
Managing Director: Pattira Charoenchasri
Project Director: Parus Kiravanich
Designer: Sittipong Hongthong
Designer: Theeradech Saoharuetasothon
Designer:Kittiwat Pantongkam
Designer: Metha Suriyavijitseranee
Designer: Phubet Surin
Designer: Chalongkiat Thongthanee
Designer: Pissawat Phojan
Designer: Preechaya Chanmak
Creative Director: Pattarapee Eksupaapan
Art Director: Poom Tepwaninkorn
Artist: Rukkit Satapornvajana
Graphic Designer: Ballang Ngen-on
Illustrator: Shayangkoon Udomvisetying
Marketing: Phruetthikon Ma-ngam
Marketing: La-ongthip Na Thalang
Marketing: Phitchaya Wangrutsamee
Project Manager: Bunyanud Satheinbut
Project Manager: Nudtarinee Bruranasing
Lighting Designer: THE OTHERS Co., Ltd.
Manufacturer: D63 Co.,Ltd.
Producer: DUCTSTORE the design guru Co., Ltd.
Multimedia Programmer: Yellaban Co.,Ltd.
Sound: Marmosets
Operation Consultant: MS Media Center Public Co.,Ltd.
Project Collaborator: Yellaban Co.,Ltd.
Editor: Tanit Phramthed, Yuthasart Pimpa
Photographer: DOF Depth of Field Co., Ltd.
Photography Director: Chaovarith Poonphol
Editorial Photographer: Suppha-riksh Phattrasitthichoke
Editorial Photographer: Akekapop Promstit
Copywriter: Sittichai Srimuang
Publisher: www.iameverything.co
Mga Credit sa Imahen
Image #1: Photographer DOF Depth of Field Co., Ltd., 2024
Image #2: Photographer DOF Depth of Field Co., Ltd., 2024
Image #3: Photographer DOF Depth of Field Co., Ltd., 2024
Image #4: Photographer DOF Depth of Field Co., Ltd., 2024
Image #5: Photographer DOF Depth of Field Co., Ltd., 2024

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