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Fashion Launderette Installation Space ni Hong Kong Trade Development Council

Ang disenyo nga Fashion Launderette Installation Space ni Hong Kong Trade Development Council usa ka labihan ka tinahod nga mananaog sa prestihiyosong 2020 A' Design Award nga Bronse sa Kategoriya sa Kompetisyon sa Disenyo sa Okasyon ug Panghitabo.


BronseOkasyon· 2020

Fashion Launderette Installation Space

ni Hong Kong Trade Development Council

Kliyente: Hong Kong Trade Development Council

Mananaog sa A' Design Award nga Bronse sa Kategoriya sa Okasyon

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Mga Kolor

Ang Disenyo

Bahin sa Fashion Launderette Installation Space

Ang Fashion Launderette usa ka set sa mga temadong installation spaces nga gimugna alang sa usa ka fashion trade fair sa Hong Kong. Ang design naglangkob og tulo ka bahin: usa ka welcome installation sa main foyer, usa ka entrance treatment alang sa exhibition hall, ug usa ka 350 square metre nga multifunctional space para sa fashion shows, seminars, ug mga reception. Ang tema gikuha gikan sa inspirasyon sa 1980s laundromat interiors. Ang mga decorative walls gitukod gamit ang reusable aluminium systems nga gitabonan og vinyl graphics, samtang ang printed plywood maoy naghimo sa mga washing machine facades. Ang mga kolor nagsunod sa seasonal fashion trend forecast.

Ang Pag-ila

Bahin sa A' Design Award nga Bronse

Fashion Launderette Installation Space usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Fashion Launderette Installation Space mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Fashion Launderette Installation Space nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Luyo sa Disenyo

Press Kit

Mga kredito, mga miyembro sa team ug teknikal nga mga detalye nga gihatag sa tigdisenyo.

Talagsaong mga Kinaiya
The fair organizer offered 3 areas for an image uplift at the 2019 Hong Kong Fashion Week. First a welcome installation situated at the venue’s main foyer, next an entrance treatment for the exhibition hall’s main entry point. Followed by a 350m2 multifunctional space located inside the hall for fashion shows, seminars, cocktail receptions and gathering activities. Inspired by 1980s laundromats interiors, a thematic fun approach was taken under the concept of Fashion Launderette.
Gidak-on ug Pakete
The 30m2 x 5m high welcome installation, along with the 135m2 x 4m high hall entry and the 350m2 x 5.5m high multifunctional space were all built with the following materials. Reusable aluminium systems, metal frames, plywood panel with digital print, stretched vinyl, backlit acrylic signage and foamboard. All furniture and mannequins were hired. Props such as washing powder, detergent and the tiered seating were covered with artwork sticker. All the flooring used biodegradable carpet.
Mga Tag
Trade, Hong Kong, Fashion, Laundrette, Washing Machines, Installation, Space, Exhibition, Design, Organiser, Fair
Teknolohiya sa Produksyon
All decorative walls were built using reusable aluminium systems cladded on top with vinyl graphics. Each protruding washing machines facade were made from digital printed plywood cover with rounded framed glass inserts. Some of the rounded framed glass inserts had digital screens. Other materials include metal frames, carpet, wooden tiered seating with digital print and a 3m high x 5m wide digital screen hung on the main backdrop were used within the 350m2 multifunctional space.
Hagit sa Disenyo
The most challenging part was finding an impartial concept for the fashion industry worked with the various fashion genres exhibiting at this fair. Aesthetically, the organiser design had to uplift the fairs image and be engaging and instagrammable to the thousands of visitors. With so many ideas at the early concept research, it was decided the Fashion Laundrette idea would be the most appealing one to developed to tackle this brief.
Panukiduki
The research was based on the fashion trend forecast consultant predictions on upcoming colours and textiles for the next season. This was mixed with the question of how to provide a impartial yet eye catching theme related to the fashion and clothing industry. With all this researched a fun and holistic development emerged. Hence, a series of thematic settings based on 1980s laundromat culture under the concept the Fashion Laundrette began.
Inspirasyon
The inspiration came from the design brief of the organiser which stipulates a neutral yet eye catching approach to compliment the various genres of fashion brands exhibiting at the fair. A generic fun creative development began by making a laundromat themed inspired by the 1980s to dress 3 communal spaces. Furthermore, each installation echoed the latest colours trend for the upcoming season from the trend consultant of the fashion industry.
Gidugayon sa Proyekto
The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 4 days starting from the 14th until the 17th of January 2019.
Daloy sa Operasyon
The flow was important as both the welcome installation and hall entry treatment were created to heighten the visitors first impression before they entered the exhibition booths inside the trade fair. Inside the exhibition hall, visitors can easily find the central multifunctional space which echoed the Fashion Laundrette concept. The design work of the organiser was a transformative tool to image uplift this fashion event.

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