SberBank Online Applicazione bancaria mobile da SberBank Online Design Team

U designu SberBank Online Applicazione bancaria mobile da SberBank Online Design Team hè un vincitore altamente stimatu di u prestigiosu premiu 2021 A' Design Award d'Argentu in a Categuria di Cumpetizione Mubile.

ArgentuMubile· 2021

SberBank Online Applicazione bancaria mobile

da SberBank Online Design Team

Cliente: Sberbank

Vincitore di u premiu A' Design Award d'Argentu in a Categuria Mubile

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U Cuncepimentu

À propositu di SberBank Online Applicazione bancaria mobile

SberBank Online hè un'applicazione bancaria mobile sviluppata per una grande banca russa. Guasi tutti i prudutti bancarii di a banca sò dispunibuli in linea attraversu l'applicazione. I servizii bancarii tradiziunali sò cumminati cù funziunalità di stile di vita cume chat, storie è un catalogu. Cartuline è stickers culuriti ponu esse aghjunti à i trasferimenti di soldi per renderli più persunali. Quandu una transazzione dura assai tempu, ci hè una schermata animata mustrata invece di una pagina di caricamentu viota. E schermate principale è di benvenutu sò persunalizate secondu a lucalità è l'ora di a ghjurnata.

U Ricunnoscimentu

À propositu di u A' Design Award d'Argentu

SberBank Online Applicazione bancaria mobile hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì SberBank Online Applicazione bancaria mobile sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. SberBank Online Applicazione bancaria mobile hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

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Pruprietà Uniche: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Dimensioni è Imballaghju: Above iOS 10.0 / Above Android 10.0
Etichette: Digital Banking, Personalization, Emotional Design, app.
Tecnulugia di Pruduzzione: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Sfida di Designu: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Ricerca: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Ispirazione: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Durata di u Prugettu: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Flussu Operativu: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.