Himalaya Sheet Mask Imballaghju di Maschera in Foglia da Elephant Design and Himalaya Wellness

U designu Himalaya Sheet Mask Imballaghju di Maschera in Foglia da Elephant Design and Himalaya Wellness hè un vincitore altamente stimatu di u prestigiosu premiu 2021 A' Design Award d'Argentu in a Categuria di Cumpetizione Disignu di Imballaghju.

ArgentuImballaghju· 2021

Himalaya Sheet Mask Imballaghju di Maschera in Foglia

da Elephant Design and Himalaya Wellness

Cliente: Himalaya Wellness

Vincitore di u premiu A' Design Award d'Argentu in a Categuria Imballaghju

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À propositu di Himalaya Sheet Mask Imballaghju di Maschera in Foglia

Himalaya Sheet Mask hè un design d'imballaghju per una maschera in foglia per u visu in a categuria di a cura persunale. U sistema copre cinque varianti è ellu adopra una paletta di culori vivi, un caratteru giuchèvule è una nota persunale centrale. L'illustrazioni prisèntanu l'ingredienti naturali di u pruduttu in un stilu dulci. U sacchettu hè stampatu in CMYK, biancu è quattru culori Pantone speciali. U logò è l'imàgine sò finiti cù una vernice lucida à spots, mentre chì a superfìcia restante hè opaca. U design hè cuncepitu per attrà i cumpratori ghjòvani in i mercati mundiali.

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À propositu di u A' Design Award d'Argentu

Himalaya Sheet Mask Imballaghju di Maschera in Foglia hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Himalaya Sheet Mask Imballaghju di Maschera in Foglia sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Himalaya Sheet Mask Imballaghju di Maschera in Foglia hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

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Pruprietà Uniche: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Dimensioni è Imballaghju: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Etichette: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Tecnulugia di Pruduzzione: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Sfida di Designu: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Ricerca: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Ispirazione: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Durata di u Prugettu: The project started in September 2019 and finished in December 2020, in Singapore & India.
Flussu Operativu: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Membri di a Squadra: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Crediti d'Imagine: All designs and images are created by Elephant Design.