Customized Farmland Funzione Principale: Applicazione Mobile da Xiaoshuai Jing and Huicong Hu

U designu Customized Farmland Funzione Principale: Applicazione Mobile da Xiaoshuai Jing and Huicong Hu hè un vincitore altamente stimatu di u prestigiosu premiu 2021 A' Design Award d'Argentu in a Categuria di Cumpetizione Mubile.

ArgentuMubile· 2021

Customized Farmland Funzione Principale: Applicazione Mobile

da Xiaoshuai Jing and Huicong Hu

Cliente: Harbin Institute of Technology, Shenzhen

Vincitore di u premiu A' Design Award d'Argentu in a Categuria Mubile

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U Cuncepimentu

À propositu di Customized Farmland Funzione Principale: Applicazione Mobile

Terrenu Agriculu Persunalizatu hè un'applicazione mobile per affittà terreni agriculi in linea. L'applicazione collega l'utilizatori urbani cù i terreni rurali è e risorse umane in Cina. Sò offerti sei moduli: affittu di terreni, agricultura, turismu rurale, trasmissione in diretta 5G, cummerciu in linea è donazione in linea. L'utilizatori navìghjanu una carta, selezziunighjanu terreni vicini è vèdenu e culture chì ci si ponu suminà. U video in diretta mostra a crescita di e piante in tempu reale, è si ponu prenutà visite in campagna fora di linea. I prudutti racolti si ponu vende à altri utilizatori o dà cù una donazione attraversu a piattaforma.

U Ricunnoscimentu

À propositu di u A' Design Award d'Argentu

Customized Farmland Funzione Principale: Applicazione Mobile hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Customized Farmland Funzione Principale: Applicazione Mobile sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Customized Farmland Funzione Principale: Applicazione Mobile hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

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Pruprietà Uniche: Customized Farmland is an online-to-offline farmland leasing platform aiming at integrating rural agriculture and human resources. It adopts a novel framework consisting of land leasing, agriculture, rural tourism, 5G broadcasting, online marketing, and online donation modules, which provides a new platform for the utilization of rural resources and new opportunities for urban residents to invest in agriculture.
Dimensioni è Imballaghju: Designed for the iOS System
Etichette: Interface, Interaction Design, Visual Communication, User Experience
Tecnulugia di Pruduzzione: At the beginning of the design, we conducted brainstorming, mind mapping, scene interviews, etc. In the realization part of the project, we used Photoshop, Illustrator and Adobe Experience Design.
Sfida di Designu: The biggest challenge is how to impress users a better experience of this project. We should know that this project involves many partners, such as village committees, express service providers, charities, wide purchasers, mobile operators, etc., so it is difficult to balance the relationship between users and partners, hinders the provision of services for users. After formulating the design and operation strategy, it is necessary to practice and explore continuously and try and make mistakes repeatedly, so as to achieve a good user experience.
Ricerca: Use User-Centered Design, extract relevant design requirements through Depth Interview with target users, and integrate detailed user interview worksheets about users’ concerns about food quality, factors affecting users’ growth, personal preferences, perceptions, living conditions, planning, design inspiration, etc. In the requirements analysis stage, the process model, work activity affinity graph, and hierarchical task lists were constructed, so that the process framework and task interaction model could be established as the basis of conceptual design. In addition, the user experience measurement method of heuristic evaluation was adopted, and the design was adjusted and optimized according to the evaluation results.
Ispirazione: In China, the urban idle land accounts for a large proportion, and the loss of rural population is serious. Therefore, speeding up the construction of intelligent agriculture has been put on the agenda. Urban users have a strong demand for agricultural products as well as the rural tourism experience, so how to better meet these needs of urban users has become a new direction of rural e-commerce development.
Durata di u Prugettu: The project started in December 2019 and finished in September 2020 in Shenzhen.
Flussu Operativu: First, enter the Homepage, and click on each 2.5D building to enter each service module. In the Land for Rent module, users can lease three types of land, including farmland, poultry and fish ponds, and they can choose two different modes according to their own needs, namely Share Land for Rent and Land for Rent. By browsing the map, users are allowed to select the nearest land and natural village, and view the Land Details to obtain the types of agricultural products that can be planted on the land. In addition, users can not only view the growth status of plants in real-time through 5G Live Stream and make harvest plans of agricultural products in advance, but also click on Land Details for field visits, or book offline farm experience services. At the same time, users can use the Activities to discover and participate in interesting agricultural experience activities. For the harvested agricultural products, users can trade online agricultural products with other users through the Trading page. Last but not the least, they can publish pre-sales information in advance according to the growth status of products and sell them on the platform. Besides, users are able to donate their harvested agricultural products online through Giving to make contributions to the society.
Membri di a Squadra: Xiaoshuai Jing
Huicong Hu
Crediti d'Imagine: Images by Xiaoshuai Jing, Huicong Hu, 2021