Insecta Iridesse Catalogu di vendita stampatu da Plus Collaboratives

U designu Insecta Iridesse Catalogu di vendita stampatu da Plus Collaboratives hè un vincitore altamente stimatu di u prestigiosu premiu 2022 A' Design Award d'Argentu in a Categuria di Cumpetizione Publicità.

ArgentuPublicità· 2022

Insecta Iridesse Catalogu di vendita stampatu

da Plus Collaboratives

Vincitore di u premiu A' Design Award d'Argentu in a Categuria Publicità

53,493

Vincitore di Premiu Verificatu

Verificà u Statu di u Premiu per #131277

Visità u Situ Vede nantu à A' Design Award Cumunicatu Stampa Badge di Premiu

Culori

U Cuncepimentu

À propositu di Insecta Iridesse Catalogu di vendita stampatu

Insecta Iridesse hè un catalogu di vendita stampatu creatu per presentà l'effetti di stampa metallica. U catalogu rimpiazza u campione di culore standard cù u ghjurnale d'un splurizatore fittiziu chì ducumenta spezie d'insetti rari immaginarii. Trenta pezzi di gioielleria simili à ghjemme, cumpresi bracciali, cullane, ornamenti pè i capelli, arichjini è spille, sò fatti guasi interamente di carta è stampati cù inchjostri speciali d'oru, argentu è biancu. U purtafogliu cuntene carte ripiegate, biglietti, ritagli di ghjurnali è certificati nantu à carta patinata è micca patinata. I spettatori sò invitati à esaminà da vicinu ogni effettu di stampa.

U Ricunnoscimentu

À propositu di u A' Design Award d'Argentu

Insecta Iridesse Catalogu di vendita stampatu hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Insecta Iridesse Catalogu di vendita stampatu sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Insecta Iridesse Catalogu di vendita stampatu hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Dimensioni è Imballaghju: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Etichette: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Tecnulugia di Pruduzzione: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Sfida di Designu: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Ricerca: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Ispirazione: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Durata di u Prugettu: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Flussu Operativu: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Membri di a Squadra: PLUS Collaboratives
Crediti d'Imagine: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.