Craftal Serviziu d'Abbonamentu di Vaiselli da Culture Generation Japan

U designu Craftal Serviziu d'Abbonamentu di Vaiselli da Culture Generation Japan hè un vincitore altamente stimatu di u prestigiosu premiu 2022 A' Design Award di Bronzu in a Categuria di Cumpetizione Patrimoniu Culturale.

BronzuPatrimoniu Culturale· 2022

Craftal Serviziu d'Abbonamentu di Vaiselli

da Culture Generation Japan

Cliente: Craftal

Vincitore di u premiu A' Design Award di Bronzu in a Categuria Patrimoniu Culturale

17,758

Vincitore di Premiu Verificatu

Verificà u Statu di u Premiu per #139328

Visità u Situ Vede nantu à A' Design Award Cumunicatu Stampa Badge di Premiu

Culori

U Cuncepimentu

À propositu di Craftal Serviziu d'Abbonamentu di Vaiselli

Craftal hè un serviziu d'abbonamentu chì furnisce vaiselli artigianali giapponesi à i ristoranti è e famiglie. L'utilizatori selezziunanu trenta pezzi da una galleria fisica o da un catalogu in linea, è un curatore pò aiutà cù a selezzione. U vaiselli hè dopu liberatu per un periodu di prova di trè mesi. Dopu à trè mesi, i pezzi ponu esse cambiati o rinviati. L'articuli rinviati ricevenu una manutenzione in un centru di distribuzione nanzu d'esse mandati à un altru utilizatore. U serviziu liga l'artigiani cù e persone chì usanu u so travagliu, cusì chì un ritornu direttu di infurmazione pò guidà u sviluppu di i prudutti.

U Ricunnoscimentu

À propositu di u A' Design Award di Bronzu

Craftal Serviziu d'Abbonamentu di Vaiselli hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Craftal Serviziu d'Abbonamentu di Vaiselli sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Craftal Serviziu d'Abbonamentu di Vaiselli suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: Craftal is a subscription service that provides Japanese craft tableware to restaurants and households, fostering a new environment where people can meet a wide variety of traditional crafts from all over Japan. This platform to solve these issues faced by both the restaurant side and the craftsmen, and we have now we started working directly with chefs to develop highly usable tableware products by incorporating their feedback and experiences.
Dimensioni è Imballaghju: The current scale of the business is as follows: 1) More than 300 products available, 2) Over 30 restaurants, 3) Over 50 end-users, 4) Over 50 craftsmen and artisans, 5) Over 500 people participating in trial events.
Etichette: Japanese traditional craft industry, Japanese tableware, subscription service, craftsmanship, Japanese craft, circular economy, sustainability, craftal
Tecnulugia di Pruduzzione: Craftal’s business model was designed to solve problems faced by both craftsmen who make tableware and the restaurants who use them. For craftsmen, it is difficult for them to sell expensive products, but it is difficult for them to expand their craft if they only make pieces that can be sold cheaply. For restauranteurs, buying a wide variety of tableware is expensive, especially because they have to rotate it seasonally to pair with changing dishes depending on the time of year.
Sfida di Designu: When Craftal was first launched, COVID-19 infections began to spread around the world in early 2020. Since our initial target, which consisted of restaurants that were negatively impacted by this, we had a difficult time promoting the service. Our response was to start a B2C service targeting individual households and we were able to increase awareness of the service this way. Also, we tried to appeal to a larger group of customers, and realised there was a need from restaurants specialising in Western cuisine, which we did not foresee as our initial focus on just Japanese restaurants.
Ricerca: We conducted interviews with numerous hotels and restaurants and found that for restauranteurs, they wanted to purchase a wide variety of tableware to pair with seasonal menus, but there were three main barriers to this: 1) price, 2) storage, 3) opportunity cost (ie. time spent researching and purchasing).

Also, we learned that there are many levels of middlemen, which means that craftsmen cannot directly get feedback from the restauranteurs, affecting standards for product development.
Ispirazione: The Japanese traditional craft industry is facing problems such as declining sales, labor shortage, product development, and lack of ability to develop sales channels in each process from production to sales due to the division of labor.
On the other hand, although there is a need for restaurants to use traditional crafts, there are not many opportunities to purchase them because of the time and cost involved.
This service was created in the process of thinking of ways to solve such problems.
Durata di u Prugettu: The service was first established in June 2019 in Tokyo as a B2B platform connecting restauranteurs and craftsmen in Japan and is still continuing to this day.
Targeting individual households, the B2C service was launched in May 2020 to address people spending more time at home due to the spread of COVID-19 infection.
Flussu Operativu: 1. Users select 30 tableware pieces from the physical gallery or online catalog. Specially tailor-fit selections based on consultations by a curator is also available.
2. Once inventory is confirmed at the distribution center, the tableware will be sent to the restaurant for an initial trial period of three months.
3. After three months, the customer will either exchange or return the tableware pieces, and those returned will undergo maintenance at the distribution center before being sent to use at another restaurant.
Membri di a Squadra: Producer: Takuya Hotta
Director: Hideya Izawa
Designer: Shugo Urata
Curator: Aki Yasuda
Planner: Takahiro Tsuchida
Planner: Yumi Takahashi