Favly Petfood U Disignu Di Imballaggio da Wolkendieb Design Agency

U designu Favly Petfood U Disignu Di Imballaggio da Wolkendieb Design Agency hè un vincitore altamente stimatu di u prestigiosu premiu 2023 A' Design Award d'Argentu in a Categuria di Cumpetizione Disignu di Imballaghju.

ArgentuImballaghju· 2023

Favly Petfood U Disignu Di Imballaggio

da Wolkendieb Design Agency

Cliente: FAVLY Pet Solutions GmbH

Vincitore di u premiu A' Design Award d'Argentu in a Categuria Imballaghju

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Vincitore di Premiu Verificatu

Verificà u Statu di u Premiu per #146118

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Culori

U Cuncepimentu

À propositu di Favly Petfood U Disignu Di Imballaggio

Favly Petfood mette a qualità di u produttu, a sustenibilità è a produzzione di cortu circuitu in u core di a so maghjina corporativa. L'agenza di cuncepimentu Wolkendieb hà aiutatu a marca à ottene una maghjina di marca audace è divertente è novi prudutti interessanti per l'alimentariu per i cani. L'agenzia hà supervisatu u sviluppu di a gamma di prudutti è u lanciamentu di u situ web, è hà realizatu u photoshoot di i prudutti.

U Ricunnoscimentu

À propositu di u A' Design Award d'Argentu

Favly Petfood U Disignu Di Imballaggio hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Favly Petfood U Disignu Di Imballaggio sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Favly Petfood U Disignu Di Imballaggio hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

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Kit Stampa

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Pruprietà Uniche: For Favly Petfood, values like naturality, sustainability, close-production-circuit and high-end quality are the heart of their corporate beliefs. To support this message, break the actual codes of the “all-natural” vibe and get a strong recognition on shelves, a colorful, eye-catching and unexpected design was created.
Dimensioni è Imballaghju: The product range consists of three pouches of different sizes and a sausage pack. The small are 130 x 200 x 70 mm, the medium, 180 x 290 x 90 mm and the big ones, 260 x 300 x 110 mm. The meat rolls are 210 x 45 x 45 mm. Different materials were used, and every one can be easily recycled.
Etichette: packaging, branding, dogfood, FavlyPetfood, tasties, range, bags, recycling, WOLKENdieb, Aachen
Tecnulugia di Pruduzzione: The small pouches are made of FSC certified paper with an alimentary plastic inlay. The big pouches are made of mono-plastic. These materials are designed for easy recycling. All pouches have a resealable airtight zip to ensure a longer aroma. The meat rolls are made of aluminum foil. The logo is placed vertically and serves as a quality seal. To create a visual unity through the whole range, hand-drawn illustrations and bright colors were selected. Each meat variety has its own color scheme.
Sfida di Designu: The products had to stand out visually from the competition and attract the attention of consumers. The visual concept had to be easily adaptable to the next products the brand wants to launch in 2023. Sustainability, naturalness, high quality and fun should be in the foreground here.
The biggest challenge for the creative team was the very tight timing during which the project was developed from scratch, hand in hand with the CEOs.
Ricerca: The market is flooded with new brands that are riding the "all-natural" trend with their products. Favly Petfood also proclaims this aspect, while claiming a bold and creative identity, and places the well-being of our four-legged friends at the heart of its concerns.
In order to break away from the current “all-natural” paper look trend in pet food packaging design, and to reflect this boldness and freshness, the company has opted for fresh and strong color schemes on their packaging, combined with hand-drawn illustrations of the products.
Ispirazione: Favly Petfood is a young German start-up. Sustainability, low CO2-emission, recycling, regional sourcing & processing are their core motto. The task was to show the quality and naturalness of the brand and product range, as well as to help them stand out on the pet food market with an eye-catching, unexpected packaging design and corporate image.
Durata di u Prugettu: The project started in June 2022 and ended in October 2022 in Aachen/Germany.
The products are available for purchase online since November 2022 and from selected resellers in Aachen since January 2023.
In addition, the whole project is presented on the Wolkendieb Design agency website.
Flussu Operativu: The range features fully recyclable packaging. The company attaches great importance to quality and sustainability. The bags can be easily torn open, resealed and stored several times after the first use.
Brevetti: Design Copyright: Wolkendieb Designagentur
Membri di a Squadra: Creative Director: Annika Reuber
Junior Art Director: Florian Beser
Art Director: Chloé Krey
Technical Artworker: Margit Jansen
Crediti d'Imagine: Image #1: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
Image #2: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
Image #3: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
Image #4: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur