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Burton Chengdu Retail da Sa and Boo Studio

U designu Burton Chengdu Retail da Sa and Boo Studio hè un vincitore altamente stimatu di u prestigiosu premiu 2023 A' Design Award d'Oru in a Categuria di Cumpetizione Disignu d'Interiori.


OruInteriori· 2023

Burton Chengdu Retail

da Sa and Boo Studio

Cliente: SA and BOO Studio

Vincitore di u premiu A' Design Award d'Oru in a Categuria Interiori

32,348

Vincitore di Premiu Verificatu

Verificà u Statu di u Premiu per #146820

Culori

U Cuncepimentu

À propositu di Burton Chengdu Retail

I mumenti stimulanti è di creazione sò accaduti ogni tantu, l'artista di l'illustrazione di a squadra hà disegnatu un inseme di l'illustrazione comica per traduce a guida d'utilizatore di ingranaggi di neve è u sviluppu di a storia di a marca, ricercendu a storia di a marca è e rete suciale in Cina per fà. u magazinu un puntu di riferimentu è photographable hè un altru sfida, a squadra di disignu travaglia dura nantu à cumminà a struttura tradiziunali Chinese custruzzione di legnu cù struttura architetturale mudernu è purtà daretu à a memoria di a storia di a marca in stu spaziu cunflittu hè u scopu finali.

U Ricunnoscimentu

À propositu di u A' Design Award d'Oru

Burton Chengdu Retail hè un vincitore di u premiu A' Design Award d'Oru, una ricunniscenza immensamente prestigiosa attribuita à i disegni di prima categuria, maravigliosi è straordinarii. I vincitori d'Oru sò creazioni estremamente innuvatrici, assai visiunarie è lucentemente abbagliante chì riflettenu u geniu, a saviezza è l'abilità di i so disegnatori. Si aspetta chì Burton Chengdu Retail sia una invenzione assai elogiata, pionera di tendenze è monumentale, chì furnisce un valore senza precedente. Stu disegnu vincitore di u premiu A' Design Award d'Oru hè un prughjettu spettaculare è rispettatu chì benefizia assai è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Burton Chengdu Retail crea sentimenti intensi di disideriu, evoca passione, incuraghjisce a creatività è ci affascina.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche
The design is inspired by the nature, narrating the theme of a snowy and a sustainable future, and striving to shape Burton Chengdu flagship store into a carrier of One city Two world, The design shall meet both retail need and space itself, meanwhile strengthening the shopping experience of visitors and unique memory therefore establish a stronger relationship between the brand and customers and pass the brand spirit of Burton, passion and sustainability
Dimensioni è Imballaghju
The interior area is 265 sqm, the facade area is about 210 sqm.
Etichette
Snowboarding, Sustainable, Recycled, Commercial, Retails, Flagship, Fashion, Chinese, Installation, Sports
Tecnulugia di Pruduzzione
We cared about the environmental issues, the facade we used wasted snow gears and construction materials, Since Jake Burton, the founder of Burton and the promoter of snowboarding, made snowboards in his workshop, team recreates his workshop by combining Chinese traditional mortise tenon structure with modern industrial material, Wood and metal build the skeleton of workshop, implying interactions between nature and industry, tradition and innovation, as well as past and future
Sfida di Designu
The challenge is to translate the heritage and development of this unique brand, since it's not as common as other fashion retail. We work on the props to better fit the snow gear products, as well as differentiate the brand from another sports brand. Another outcome of the research, is the combination of eastern and western architect styles.
Ricerca
The research focused on three main perspectives, first of all, the snowboarding sports itself, and then, the founder of this brand, who significantly influenced the whole industry. The third perspective is about the local elements. For the first perspective, since it is a flagship retail, understanding the market is essential. Also, winter sports is a growing industry in China, which requires more understandings of the connection between the products and this sports. On the other hand, the founder of this brand has very significant influences to this sports, to get a better view of his own experiences will help design.Background research is basically based on the brand's official site. Thirdly, Chengdu is the center of west south area in China, which is a very big market for the brand, so to better embed the local elements in the design is another concern. The methods of research contain internet resources, interviewing the staff, newspaper back in time. After all the research, how to translate the information visually is main concern. Therefore, except for the datas and words collected from resources, the design team created a set of illustration which could be used in design, and be seen by customers, therefore, get a better understanding of the brand and the design.
Ispirazione
Elements of snowboarding are translated into materials and imagery for the viewers to read the brand message of Burton, People, Planet, Sports, is conveyed through the texture, Snowboarding gradually becomes popular while also causing environmental issues, In this case, uses of wasted construction materials from the last merchant and damaged gears supplied by Burton, By decomposing, mixing and reusing, eventually turned out to be the facade, We are committed to build an iconic landmark in the city
Durata di u Prugettu
The project started in May 2022 in Chengdu, China, and finished in December 2022, and now in In99 Shopping mall in Chengdu
Flussu Operativu
The design team collected the wasted construction wastes from last retail store moved away, and ask Burton for their used snow gears or wasted products, Then we send to the factory to crumble them into ashes, however the color turns out to be not so idea since the product is colorful, Therefore, we add more wasted materials into the crumbled ashes, Then we adhesive the ashes together with the help of the factory workers, The final challenge for the sustainable facade material is waterproof test, the team tried several different media, eventually we let some micro spaces open on surfaces therefore it absorbs the water fast
Membri di a Squadra
Bonnie Liao
Lisa Liu
Pavel Zhu
Crediti d'Imagine
Image #1: Photographer Liu Wei
Image #2: Photographer Liu Wei
Image #3: Photographer Liu Wei
Image #4: Photographer Liu Wei
Image #5: Photographer Liu Wei
Video Credits: YinTai Group, IN99 Chengdu

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